Key Account Manager

Diageo; Bogotá ciudad; On-site; COP 90,000,000 - 130,000,000; Full time

Job summary

Diageo is seeking a highly motivated Key Account Manager for the Modern Trade channel to drive strategic partnerships with top customers. You will lead commercial relationships, craft JBPs, and own P&L outcomes, ensuring sustainable, profitable growth while delivering exceptional customer service.

You will collaborate with cross-functional teams to translate strategic priorities into concrete actions, manage forecasts, trade execution and senior stakeholder relationships in a dynamic, global

Qualifications

• Strong experience in managing strategic customer relationships.
• Proven ability to negotiate and close deals that deliver value.
• Ability to analyze data and translate insights into action.

Responsibilities

• Lead the commercial relationship with Modern Trade customers.
• Develop and execute Joint Business Plans (JBPs).
• Forecast, plan and manage service levels to ensure profitable growth.

Skills

Key account management

Negotiation

P&L ownership

Stakeholder management

Job description

Job Description

About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

About the function:

Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the position:

Key Account Manager – Modern Trade We are looking for a highly skilled and commercially driven Key Account Manager to lead the commercial relationship with one of the most important and strategic customers within the Modern Trade channel. The primary responsibility of this role is to build and lead a strong, strategic customer partnership, creating new opportunities and delivering sustained value for both the customer and our business. The role will be accountable for winning share through commercial excellence, outstanding customer service, and flawless execution. The ideal candidate will have a strong commercial mindset, excellent interpersonal and influencing skills, and the ability to build long‑term partnerships based on trust, collaboration, and mutual growth. The role will be responsible for effectively managing the P&L, commercial negotiations, trade execution, forecasting, and service levels, ensuring profitable growth while delivering an outstanding customer experience. The candidate should have proven experience in developing and executing Joint Business Plans (JBPs) and leading a structured customer collaboration agenda, identifying opportunities for mutual growth and translating strategic priorities into concrete commercial actions.

Key capabilities:

• Strong commercial and strategic mindset, with a track record of delivering sustainable business growth and gaining share.
• Proven ability to build and lead strategic customer relationships and influence senior stakeholders.
• Strong P&L ownership and understanding of profitability drivers.
• Excellent negotiation and influencing skills, creating win‑win outcomes.
• Strong customer‑centric mindset, with a relentless focus on service excellence.
• Solid understanding of trade execution and ability to translate strategy into flawless in‑market execution.
• Experience managing forecasting, demand planning, and service levels.
• Proven experience developing and executing Joint Business Plans (JBPs) with strategic customers.
• Ability to lead a collaborative customer agenda, identifying new opportunities and creating joint value.
• Strong analytical skills, with the ability to translate data and insights into actionable business plans.
• Ability to balance short‑term business delivery with long‑term strategic growth and value creation.

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Worker Type :Regular

Primary Location: Bogota - IMC

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.