Category Management Manager

Diageo; Bogotá; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Diageo is seeking a Category Manager in Bogota to drive in-store execution and category growth. You will collaborate with Key Customers and trade teams to optimize assortment, shelving, and education strategies that position Diageo brands for success at the point of sale.

You will manage planograms, analyze shopper behavior, and translate insights into actionable recommendations, partnering with Channel & Category Development, Sales, and Marketing to deliver results.

Formación

• Bachelor’s degree in business administration or industrial engineering or related field.
• Experience in Category Management with key retailers in Colombia is required.
• Experience in Trade Marketing or sales with knowledge of POS strategy is preferred.
• Knowledge of sales performance indicators and KPI tracking.
• Familiarity with SPACESMAN, Spacesplanning, Nielsen, and Dunnhumby; advanced PowerPoint and Excel skills.

Responsabilidades

• Develop and implement in-store execution strategy aligned to shopper growth drivers.
• Lead planogram development and shelf layout across key customers and channels.
• Analyze assortment and optimize portfolio per category; present annual growth plans.
• Monitor store performance using audits, sell-out data, and external datasets to guide actions.
• Collaborate with Channel & Category Development, Shopper Marketing, and Sales teams to translate strategy into execution.
• Educate teams on category growth drivers and best practices for DM plans.

Conocimientos

Shopper understanding

Analytical thinking

Executional excellence

Collaboration

Influencing skills

Project management

Educación

Bachelor's degree in business administration or Industrial Engineering

Herramientas

Spacesman

Spacesplanning

Nielsen

Dunnhumby

Descripción del empleo

Job Description :About usWith over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.Join us and play your part in making life’s moments mean a little more.About the role:PURPOSE OF THE ROLE: Drive category growth by leading in-store execution strategy through collaboration with Key Customer and commercial/trade team; ensuring category growth while Diageo’s brands are positioned to win at the point of sale through optimal assortment, shelving and education strategies.This role also helps translate category growth drivers into actionable in-store recommendations, in collaboration with Channel & Category Development.KEY RESPONSIBILITIES:Build objective and collaborative processes that allow us to create long term connections with key customers, including category growth drivers into Joint Business Plans.Position Diageo as the go-to and most trusted/respected partner for category management with key customers, by delivering best-in-class category management practices that include industry-leading insights, offered through impartial, compelling, and action-oriented recommendations.Develop and update In-store execution strategy aligned to category and shopper growth driversEnsure alignment of assortment, merchandising, pricing, promotion, spirits section location, shelf layout and education mechanics based on shopper behavior and journeyLead planogram development and execution across Key customers and channelsDeeply understand the shopper and their purchasing journey to educate and deliver a memorable shopping experience, enabling sustainable and profitable category growth.Influence & education agendaDETAILED RESPONSIBILITIES:Manage category data and develop insights to provide both internal and external consultancyConduct assortment analysis and optimize the portfolio for each of the categories.Develop planograms (Spacesman), display guidelines and inclusion of new SKUs in the allocated category space.Create and present annual category growth plans for Key Customers, with monthly performance reviews using specialized Category Management tools and market performance analysisMonitor in-store performance (share of shelf, fair share, visibility KPIs) using store audits, sell-out data as well as data from dunnhumby and nielsenIQ to recommend corrective actions to sales teams based on performance gapsWork closely with Channel & Category Development, Shopper & Commercial Teams to translate category growth strategies into execution guidelines.KEY RELATIONSHIPS FOR ROLE PERFORMANCE:Collaborations: Category & Channel Development, Sales, Shopper Marketing, Marketing, CP&A, Capabilities, and RGM.ACHIEVEMENT OF BUSINESS KPIS:Spirits Growth in Key customersIncrease category penetration, frequency or ticket based on Spirits opportunitiesProper management of budgets assignedTimely deployment of plans in line with the planning process and milestone deliveryFair share of shelf across key customersExecution compliance rate vs. planogramAssortment quality and alignment with strategyRetailer satisfaction and trust (NPS/feedback)PROFILEBachelor’s degree in business administration, Industrial Engineering or related fields.Minimum of 6 years of experience in Category Management with key retailers in Colombia (Grupo Éxito, Olímpica, Oxxo, etc.); experience in other channels is a plus.Experience in Trade Marketing or sales with strong knowledge of execution pillars and point-of-sale strategy.Knowledge and management of sales performance indicators.Familiarity with tools such as SPACESMAN, Spacesplanning, Nielsen, and Dunnhumby.Advanced proficiency in PowerPoint and Excel.CAPABILITIES & SKILLS REQUIREDShopper Understanding: Deep knowledge of shopper missions and behavior at the point of purchaseAnalytical Thinking: Ability to analyze and synthesize EPOS, inventories, audit and Nielsen data into recommendationsExecutional Excellence: Strong operational mindset and focus on flawless in-store implementationCollaboration: Ability to work across commercial, customer, insights, and brand teamsInfluencing Skills: Able to influence both internal stakeholders and external retail partnersAble to manage multiple projects simultaneously while effectively prioritizing tasks and adapting quickly to changing demands.**Important** This job profile description must be reviewed and updated whilst creating job description content during the job requisition. Please note, that the current terms and conditions of employment of any employee will be unaffected by the content of a job profile description. • Professionals are individual contributors • Requires conceptual knowledge in own area of expertise while developing additional skill sets in other disciplines • Understands key business drivers; uses this understanding to accomplish own work and support others in their work • May train or mentor more junior colleagues within own team • Solves problems by analyzing possible solutions using experience, judgment and precedents • Impacts quality of own work and the work of others on the team; works within guidelines and policies • Can explain complex or sensitive information Category Management Job Family Description: Roles within category management are responsible for building relationships with suppliers and providers to deliver the goods, services and materials which support Diageo’s operational requirements and performance ambition. Typical skills and expertise include stakeholder management, influencing, negotiation, analytics and financial and business acumen. **Note** Job Family descriptors are not level specific **Additional sections about Diageo as an employer should be included in the job advert by the GBO and Talent Engagement teams to align with local market requirements.Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.Ready to bring your best? This could be your opportunity.If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.Recruitment Scam WarningProtecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.Worker Type :RegularPrimary Location:Bogota - IMCAdditional Locations :Job Posting Start Date :2026-10-05