HubSpot Marketing Operations Manager - Salesforce

BruntWork; Colombie; À distance; COP 90 000 000 - 140 000 000; Plein temps

Avantages offerts par ce poste

Permanent work from home

Immediate hiring

Résumé du poste

BruntWork seeks a hands-on HubSpot Marketing Operations Manager to own our HubSpot instance, data architecture, and campaign execution. You will build outbound sending stacks, maintain Salesforce integration, and design attribution models to measure performance across global campaigns and AI pilots.

You will manage platform governance, ensure CAN-SPAM/CASL/GDPR compliance, and drive data-driven decisions through dashboards and reporting.

Qualifications

• Must have hands-on HubSpot administration and campaign-building experience.
• Proven ability to design attribution models and explain trade-offs to non-technical stakeholders.
• Experience maintaining Salesforce integration with HubSpot.
• Knowledge of CAN-SPAM, CASL, GDPR, and related compliance regimes.
• Strong data-analysis mindset and dashboard-driven decision making.

Responsabilités

• Design and implement marketing attribution within HubSpot and report to stakeholders.
• Build, QA, launch, and monitor campaigns across emails, forms, landing pages, and lists.
• Manage HubSpot governance: permissions, integrations, data model, naming conventions.
• Oversee Salesforce boundary: sync health and lead lifecycle handoff.
• Maintain cold-outbound sending stack and ensure policy alignment.
• Instrument AI pilots and measure performance with dashboards and KPIs.

Connaissances

HubSpot expert

Data analysis

CRM integration

Marketing automation

Dashboards & reporting

Deliverability & compliance

Outils

Salesforce

HubSpot

Breeze AI

AI-assisted workflows

Predictive scoring

Description du poste

Are you a hands-on HubSpot expert with a track record of architecting scalable RevOps data engines?

We are looking for a HubSpot Marketing Operations Manager to take full ownership of our HubSpot instance, data architecture, and campaign execution. In this role, you will build cold-outbound sending stacks, maintain our Salesforce integration, and design custom attribution models to measure performance across global campaigns and AI pilots. We need a technical builder who thrives on data analysis and brings proven experience navigating international email compliance regimes like CAN-SPAM, CASL, or GDPR. If you are ready to drive our technical marketing engine to the next level.

Schedule:

Responsibilities:

Attribution & Measurement

• Design and implement our company’s marketing attribution model in HubSpot, working within the realities of our CRM lifecycle rather than the textbook version.
• Evaluate first-touch, last-touch, and multi-touch approaches; recommend one and defend the trade-offs.
• Present the methodology and its reporting to marketing, sales, and executive stakeholders, and iterate based on what the business needs to see.
• Build and maintain the dashboards leadership uses to make budget decisions — and be able to dissect and rebuild any dashboard from the underlying data.

Campaign Build & Execution

• Build, QA, launch, and monitor campaigns in HubSpot daily on behalf of the Marketing Manager, Demand Generation: emails, nurtures, workflows, forms, landing pages, lists, and segmentation.
• Operate the regional outbound email lanes and their differing consent regimes.
• Own campaign build quality end to end: deliverability, rendering, tracking, and data hygiene.

Platform Governance & Compliance

• Own the HubSpot instance: architecture, permissions, integrations, data model, naming conventions, and documentation.
• Own compliance operations across CAN-SPAM, CASL, and GDPR/PECR, including consent management, suppression, and auditability.
• Work on the HubSpot–Salesforce boundary: sync health, field mapping, and the lead lifecycle handoff.
• Design and maintain routing and SLA flows for our no-SDR motion, including the chatbot-to-calendar handoff.
• Operate the dedicated cold-outbound sending stack alongside HubSpot — domain and mailbox health, warmup, and bidirectional sync (suppression lists out, activity and replies in) — keeping true cold email off the marketing platform in line with its acceptable-use policy.
• Maintain the data-rights workflow: a documented path to delete or suppress a contact across HubSpot, the outbound sequencer, and enrichment exports.

AI & Pilot Measurement

• Instrument the conversational AI pilot: capture the pre-launch website conversion baseline, define success metrics, and report pilot performance.
• Apply HubSpot's current AI capabilities — such as Breeze, AI-assisted workflows, and predictive scoring — where they demonstrably improve speed or quality.
• Continuously evaluate new HubSpot releases and recommend adoption where warranted.

Must-Have Requirements:

• Deep, hands-on HubSpot expertise — administration, campaign build, reporting, and data model — in a live production instance (Marketing Hub required; HubSpot certifications an asset).
• Demonstrated fluency with HubSpot's current AI and agentic capabilities (for example Breeze, AI-assisted workflows, and predictive scoring), applied in production — this platform evolves monthly, and you keep pace.
• Working knowledge of Salesforce and experience managing a HubSpot–Salesforce integration, with the comfort to design around non-standard CRM structures.
• Proven attribution experience: you have built — not just read — attribution reporting, and you can explain the trade-offs of competing models to non-technical audiences.
• Email compliance experience across at least two of CAN-SPAM, CASL, and GDPR.
• Experience operating or supporting a dedicated cold-email stack — sequencer, secondary sending domains, warmup, deliverability monitoring — and syncing it cleanly with a CRM.
• An analyst's mindset: you dissect dashboards down to the underlying data, rebuild what's broken, and treat measurement accuracy as a matter of professional pride.
• A sense of urgency and a test-and-learn habit: you review the numbers weekly, form hypotheses, and iterate.

• Permanent work from home
• Immediate hiring