Head of Brand & Creative Systems (Hybrid, ESOP)

Clara; Bogotá ciudad; Hybrid; COP 260,000,000 - 380,000,000; Full time

Benefits offered by this job

ESOP

Multicultural team

Learning budget

High ownership

Collaborative peers

Hybrid work

Job summary

Clara seeks a Head of Brand to define Clara's visual identity, voice, and systems across product, marketing, and recruitment. You will lead designers, writers, motion, and production while building AI-powered tooling to scale brand output.

Based in a fast-growing fintech, you will shape Clara's regional brand, collaborate with founders, and set the rhythm for campaigns, launches, and experiences across LATAM.

Qualifications

• 8+ years in brand, creative, or design leadership, including scaling a brand function

Responsibilities

• Own Clara's brand identity end to end: visual system, voice and tone, and the narrative that ties product, marketing, and culture together.
• Build and lead a brand team - designers, writers, motion and production talent.
• Build AI-powered brand production tooling: design and ship workflows, templates, and AI-assisted systems.
• Prototype fast, validate faster: go from brand brief to working asset in days.
• Set up operating rhythm for brand work—intake, briefs, reviews, approvals.
• Lead by making: concept development, art direction, and hands-on craft on high-stakes moments.
• Partner with Product Marketing, Growth, and Sales to ensure brand shows up consistently.
• Partner with People and Recruiting to shape Clara's employer brand.
• Establish metrics and feedback loops to show brand investment impact.

Skills

Brand leadership

Team leadership

AI in design

Visual identity

Typography

Voice and tone

Project management

English communication

Job description

Clara seeks a Head of Brand to define Clara's visual identity, voice, and systems across product, marketing, and recruitment. You will lead designers, writers, motion, and production while building AI-powered tooling to scale brand output.

Based in a fast-growing fintech, you will shape Clara's regional brand, collaborate with founders, and set the rhythm for campaigns, launches, and experiences across LATAM.