A leading software consultancy in Medellín seeks a B2B Marketer to drive lead generation through innovative media strategies. Ideal candidates will have over 4 years of performance marketing experience, particularly in the staffing or SaaS sectors. The role focuses on using HubSpot for automation, managing campaigns on LinkedIn and Google, and building strategies based on data insights. The company offers competitive salaries, remote flexibility, and continuous professional development opportunities.
Qualifications
You have 4+ years of experience in B2B performance marketing, preferably in Staffing, Recruiting, or SaaS.
Strong experience with HubSpot Marketing Hub and its integrations is required.
You possess excellent interpersonal skills to communicate complex data effectively.
Responsibilities
Develop comprehensive B2B media plans targeting engineering leaders.
Oversee execution of paid media campaigns predominantly on LinkedIn and Google.
Analyze campaign performance and optimize for better lead quality.
Skills
B2B performance marketing
HubSpot proficiency
Paid media expertise
Analytical mindset
Strong communication
Self-motivated
Education
4+ years experience in B2B performance marketing
HubSpot certifications
Tools
Google Analytics 4
LinkedIn Campaign Manager
Google Ads
Job description
A leading software consultancy in Medellín seeks a B2B Marketer to drive lead generation through innovative media strategies. Ideal candidates will have over 4 years of performance marketing experience, particularly in the staffing or SaaS sectors. The role focuses on using HubSpot for automation, managing campaigns on LinkedIn and Google, and building strategies based on data insights. The company offers competitive salaries, remote flexibility, and continuous professional development opportunities.