Growth‑Focused Paid Media Manager

Novo; Colombia; On-site; COP 100,440,000 - 167,400,000; Full time

Job summary

Novo seeks a performance marketing manager to own paid acquisition across Google, Meta, and programmatic channels. You will manage end-to-end campaigns, optimize budgets, and build AI-driven insights to drive new customer growth for our core products.

You will work hands-on in a fast-paced environment, collaborating with design and analytics teams to ensure tracking accuracy and impactful creative. Fluent English required.

Qualifications

• 3+ years of hands-on experience running paid campaigns on Google Ads and Meta Ads Manager.
• Experience owning budget allocation and pacing.
• Strong analytical skills and spreadsheet proficiency.
• Familiarity with using AI to build custom analyses and workflows.
• Attention to detail in campaign setup, tracking, budgets and reporting.
• Experience with tracking fundamentals (UTMs, pixels, conversion APIs, GA4).
• Self-starter with ability to run a testing roadmap with minimal oversight.
• Excellent written and verbal communication, capable of explaining performance to non-paid stakeholders.
• Experience working cross-functionally with design, analytics, and growth teams.
• Fluent in English.

Responsibilities

• Own paid program execution end-to-end across Google Ads, Meta Ads Manager and programmatic channels.
• Optimize daily budget allocation and shift spend based on performance.
• Set up tracking and measurement so every dollar ties to a result.
• Build AI workflows to streamline operations and insights.
• Monitor daily performance metrics and report results regularly.
• Develop dashboards and reporting for stakeholder visibility.
• Run structured testing across audiences, creative, bidding, and landing pages.
• Collaborate with design and lifecycle partners for aligned campaigns.

Skills

Paid campaigns

Budget mastery

Analytical skills

AI for analytics

Attention to detail

Tracking fundamentals

Cross-functional collaboration

Communication skills

Self-starter

English fluency

Tools

Google Ads

Meta Ads Manager

UTMs & GA4

Pixels & conversion APIs

Job description

Novo seeks a performance marketing manager to own paid acquisition across Google, Meta, and programmatic channels. You will manage end-to-end campaigns, optimize budgets, and build AI-driven insights to drive new customer growth for our core products.

You will work hands-on in a fast-paced environment, collaborating with design and analytics teams to ensure tracking accuracy and impactful creative. Fluent English required.