Paid Advertising Specialist — Data-Driven Growth

Powerdigitalmarketing; Colombia; Presencial; COP 26.000.000 - 42.000.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Paid Advertising Specialist to support and ultimately own end-to-end paid campaigns for select clients. You will work with cross-functional teams to execute strategy, manage budgets, and deliver insights with clear data storytelling.

The role emphasizes owning campaigns across Meta, Google, and TikTok, with a focus on direct response for ecommerce. Strong Excel, analytics, and communication skills are essential.

Formación

• 1–2 years of digital marketing experience.
• Agency experience is a plus.
• Experience with direct response marketing for ecommerce; lead gen and B2B a plus.
• Experience managing Meta or Google Ads campaigns for direct response.
• Knowledge of Google Analytics and Shopify a plus.
• Excellent Excel skills and advanced features.
• Strong communication and client-facing abilities.
• Data-driven with attention to detail and problem-solving mindset.

Responsabilidades

• Maintain flawless execution across paid advertising platforms (Meta, Google, TikTok, etc.).
• Own timelines, budgets, pacing, and day-to-day performance with minimal oversight.
• Execute and optimize campaigns end-to-end: ad builds, optimizations, reporting, pacing.
• Identify growth opportunities and test hypotheses with data-backed optimizations.
• Incorporate client objectives and brand nuances into strategy and execution.
• Demonstrate calm problem-solving during volatility or pivots.
• Ensure budget pacing and flag risks or opportunities early.
• Manage testing roadmaps and prioritize experiments.

Conocimientos

Digital marketing

Data analytics

Excel

Time management

Communication

Self-starter

Herramientas

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Shopify

Descripción del empleo

Power Digital is seeking a Paid Advertising Specialist to support and ultimately own end-to-end paid campaigns for select clients. You will work with cross-functional teams to execute strategy, manage budgets, and deliver insights with clear data storytelling.

The role emphasizes owning campaigns across Meta, Google, and TikTok, with a focus on direct response for ecommerce. Strong Excel, analytics, and communication skills are essential.