Ecommerce Media & Performance Specialist

Publicis Global Delivery; Bogotá; Hybrid; COP 180,000,000 - 240,000,000; Full time

Job summary

Publicis Global Delivery in Bogotá is seeking an E-commerce Media Specialist who has led digital campaigns for advertisers across multiple platforms such as Amazon and Walmart. You will drive paid search/Commerce strategies, monitor performance, and coordinate data-driven optimization.

You will work with cross-functional teams, manage billing and reporting, and ensure seamless campaign execution from plan to delivery.

Responsibilities

• Build paid search/Commerce strategies across search engines, AMS, and applicable platforms
• Monitor and optimize performance to meet business objectives
• Gather and analyze keyword research for new campaigns
• Group keywords into ad groups and develop relevant ad copy and extensions
• Present recommendations and apply client feedback to keyword and copy proposals
• Traffick and QA campaigns in Prisma before launch
• Monitor campaign budgets, pacing and bid adjustments
• Develop optimizations and testing plans (e.g. search query reports, negative keywords)
• Pull data to inform campaign reporting and develop strategic insights with actionable items
• Build clear quantitative analyses with strong data visualization
• Participate in client status and reporting calls with reporting presentations
• Maintain monthly billing cycle, invoice tracking and billing reconciliation with client teams
• Learn tools for reporting, analytics, and competitive analysis
• Master core metric calculations (CPC, CPA, CTR, SOV) and act as SME for Analysts
• Develop relationships with client teams and partner agencies to ensure seamless communication
• Establish rapport with sales reps and vendors
• Work with manager to establish priorities and workload

Job description

Publicis Global Delivery in Bogotá is seeking an E-commerce Media Specialist who has led digital campaigns for advertisers across multiple platforms such as Amazon and Walmart. You will drive paid search/Commerce strategies, monitor performance, and coordinate data-driven optimization.

You will work with cross-functional teams, manage billing and reporting, and ensure seamless campaign execution from plan to delivery.