Ecommerce Analyst

Publicis Groupe; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Publicis Global Delivery is seeking an Ecommerce Media Specialist to lead digital campaigns for advertisers across platforms like Amazon and Walmart. You will manage budgets, optimization, reporting, and cross-team collaboration to ensure campaign objectives are met.

The role requires independent work, strong attention to detail, and the ability to communicate effectively with global teams while advancing the client’s digital commerce initiatives.

Qualifications

• Must have intermediate ecommerce media campaign management/optimization knowledge.
• Good communication skills.
• Result oriented skills.
• Attention to details skills.
• Analytical skills.
• Technical savvy and comfortable with digital tools.
• Strong knowledge of at least one ecommerce and search media platform (Amazon, Walmart, Google ads).
• Intermediate Excel knowledge.

Responsibilities

• Manage audience insights framework.
• Set up ecommerce campaigns on required platforms following guidelines.
• Lead weekly status calls with internal stakeholders.
• Monitor campaign health and optimize budgets, conversions, bid management, and creatives.
• Record campaigns on QA tracker.
• Communicate with client campaign managers daily.
• Provide recommendations and analyses of beta tests and new platforms.
• Attend ecommerce training and acquire updates/certifications.
• Identify growth opportunities and report them to the client.

Skills

Ecommerce media management

Communication skills

Results orientation

Attention to detail

Analytical skills

Technical savvy

Ecommerce platforms knowledge

Excel knowledge

Tools

Excel

Job description

Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us!

Overview

Publicis Global Delivery is looking for an e-commerce media Specialist who led digital campaigns for the assigned advertisers (billing support, setup, taxonomy creation, monitoring, optimization, and reporting) for multiple E-commerce platforms such as Amazon, and Walmart among others.The ideal candidate has independence and focus on quality and is eager to grow together with more than 5.000 employees of Publicis Global Delivery in the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem, we are looking for you!

Responsibilities

• Manage the audience insights framework
• Setup E-commerce campaigns, within each required platform, following agency and advertiser guidelines
• Run weekly status calls with internal stakeholders providing performance and pacing strategies
• Monitoring the health of your campaigns, ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives
• List all campaigns on the QA tracker
• Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, website conversions, bid management, ad creative, and landing page revisions based on performance history and the client's objectives
• Proactively makes suggestions and troubleshoots issues
• Maintain daily communication with the client’s campaign managers
• Report any issues that can spark within the operation promptly
• Deliver recommendations, execution & analysis of beta tests, new platforms, and vendors
• Attend e-commerce training sessions and complete the required certifications and updates
• Connect daily with global account team over email, IM and/or video conference as necessary to ensure flawless execution of deliverables
• Proactively identify growth opportunities and regularly communicate them to client
• Help develop documentation of best practices for improving operational efficiencies within the team and the group
• Think creatively and develop tools and innovative tactics to improve or advance the practice
• Provide clients with recommendations and optimization strategies that align with objectives
• Keep abreast of industry trends through advertising and media journals and recognized marketing sources

Qualifications

Must require:

• Intermediate ecommerce media campaign management/optimization knowledge
• Good Communication skills
• Result oriented skills
• Attention to details skills
• Analytical skills
• Technical savvy and specifically skilled in any digital vertical
• Strong knowledge of at least one ecommerce and search media platform while showing a good understanding of the overall media landscape (Amazon, Walmart and Google ads)Intermediate Excel Knowledge

Good to have:

• Strong knowledge in one of the following fields:Media planning
• Media Buying
• Creative strategy
• Ad Serving Tools: GCM, Sizmek
• Bidding Management Tools: Marin, Skai, 4C
• Verification Tools: IAS - MOAT
• Other Toolds: Instacart (BASIC), Kroger (BASIC), Criteo (BASIC), Walmart (BASIC), Skai (BASIC) and Pacvue (BASIC)