E‑Commerce Advertising Lead: Amazon & DSP Growth

Booth and Partners; Colombia; On-site; COP 90,000,000 - 210,000,000; Full time

Benefits offered by this job

Competitive salary

Prepaid Medicine

Life Insurance

Birthday Day Off

Job summary

Booth and Partners is seeking a Senior Media Planning Lead in Colombia to design annual, quarterly, and event plans across Amazon Ads (Sponsored Products, Brands, DSP) and other key retailers. You will define channel mix, funnel allocation, and budget pacing based on inventory, seasonality, and tested assumptions.

The role emphasizes forecasting, scenario planning, and hands-on analysis using AMC data. You will coach analysts, lead client presentations to senior leadership, and adapt plans as

Qualifications

• 5+ years creating/managing Amazon Sponsored Ads campaigns and DSP campaigns.
• Experience leading digital advertising teams - hiring and coaching.
• Hands-on experience pulling insights from AMC and acting on them.
• Strong analytical skills, including incrementality and attribution.
• Media planning, budget forecasting, and sales forecasting experience.
• Clear writing and speaking for senior leadership presentations.

Responsibilities

• Develop annual, quarterly, and event plans across Amazon (Ads/DSP) and other retailers.
• Define channel mix, funnel allocation, and spend baselines.
• Forecast budgets, pacing, and scenario-based sales projections.
• Perform hands-on data interrogation using AMC and reports.
• Coach analysts, QA, and documentation; align optimizations with strategy.
• Present strategies to senior client leadership with firm recommendations.

Skills

Amazon Ads expertise

Team leadership

Data-driven decision making

Budget forecasting

Incrementality analysis

Communication skills

AI proficiency

Tools

AMC (Amazon Marketing Cloud)

Job description

Booth and Partners is seeking a Senior Media Planning Lead in Colombia to design annual, quarterly, and event plans across Amazon Ads (Sponsored Products, Brands, DSP) and other key retailers. You will define channel mix, funnel allocation, and budget pacing based on inventory, seasonality, and tested assumptions.

The role emphasizes forecasting, scenario planning, and hands-on analysis using AMC data. You will coach analysts, lead client presentations to senior leadership, and adapt plans as