Director De E-Commerce

Marathon Talent; Bogotá; On-site; COP 477,418,000 - 636,557,000; Full time

Job summary

Marathon Talent is seeking an E-Commerce Director to lead the brand's online business, driving growth across all digital channels. You will own the Shopify site and connected marketplaces, setting strategy, optimizing the customer journey, and delivering a luxury online shopping experience.

Required: 8+ years in e-commerce and a track record of USD 8M+ annual online revenue; strong Shopify, analytics, CRM, and leadership skills; bilingual in English and Spanish.

Qualifications

• 8+ years of experience in e-commerce, online retail, or digital commerce management.
• Experience driving USD 8M+ annual e-commerce revenue is a strong plus.
• Strong expertise in Shopify platforms, online retail operations, and digital sales channels.

Responsibilities

• Develop and execute the global e-commerce strategy to drive revenue growth.
• Oversee site merchandising, product assortment, pricing, and promotional calendars.
• Monitor KPIs, customer behavior, and sales performance metrics.
• Optimize website conversion, user experience, and customer journey.
• Partner with Marketing, Merchandising, Operations, and Customer Service teams.
• Lead and develop the e-commerce team while establishing priorities and workflows.
• Ensure inventory accuracy and successful campaign execution across channels.
• Identify and implement new technologies and growth opportunities.
• Maintain brand consistency and luxury standards across all online touchpoints.

Skills

Shopify

Analytics

CRM platforms

Marketing automation

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/E-Commerce

Tools

Shopify

CRM platforms

Marketing automation tools

Job description

We are seeking an E-Commerce Director who is a key leader responsible for overseeing all aspects of the brand's online business performance, driving digital growth, optimizing the customer journey, and delivering a luxury shopping experience across all digital channels. This role owns the brand's direct-to-consumer channel exclusively — the Shopify site and its connected marketplace; wholesale (department stores) is managed by a separate team.

Lo no negociable: buscamos un perfil que actualmente esté generando (o haya generado) ventas anuales de USD 8 millones o más a través del canal de e-commerce propio en su compañía actual — ese es el benchmark de calibre para el rol.

Key responsibilities:

• Develop and execute the global e-commerce strategy to drive revenue growth.
• Oversee site merchandising, product assortment, pricing, and promotional calendars.
• Monitor KPIs, customer behavior, and sales performance metrics.
• Optimize website conversion, user experience, and customer journey.
• Partner with Marketing, Merchandising, Operations, and Customer Service teams.
• Lead and develop the e-commerce team while establishing priorities and workflows.
• Ensure inventory accuracy and successful campaign execution across channels.
• Identify and implement new technologies and growth opportunities.
• Maintain brand consistency and luxury standards across all online touchpoints.

Requirements

• 8+ years of experience in e-commerce, online retail, or digital commerce management — ideally currently driving USD $8M+ per year in e-commerce revenue at their current company (this is the benchmark we're screening for).
• Strong expertise in Shopify platforms, online retail operations, and digital sales channels.
• Demonstrated analytical skills including web analytics, conversion optimization, and reporting.
• Proven ability to achieve revenue and profitability goals in a digital environment.
• Strong leadership, team management, and cross-functional collaboration skills.
• Experience managing CRM platforms and marketing automation tools.
• Excellent communication, organization, and problem-solving capabilities.
• Experience in luxury fashion or premium consumer brands preferred.
• Bachelor's degree in Business, Marketing, E-Commerce, or related field.
• Bilingual (English & Spanish).