Data & Insights Lead: Transform Data into Strategic Growth

Diageo; Bogotá ciudad; Presencial; COP 120.000.000 - 180.000.000; Jornada completa

Descripción de la vacante

Diageo in Bogotá is seeking a market Commercial Data & Insights leader to transform complex commercial data into decision-ready insights and forward-looking recommendations. You will drive data mining across customers, channels, distributors, outlets, brands and regions to uncover growth opportunities and inform strategy.

You will automate data workflows using Python, SQL, Power BI and APIs, build reusable datasets and KPI models, and translate analyses into clear narratives for senior

Formación

• Professional degree in Engineering, Economics, Statistics, Mathematics, Business Administration, Data Science or related field.
• Strong experience in Business Intelligence, Commercial Analytics, Sales Analytics, Revenue / Commercial Planning, Data & Insights or related analytical roles.
• Demonstrated experience translating analysis into business decisions and measurable actions.
• Advanced analytical problem solving and root-cause analysis, with the ability to structure ambiguous business questions into testable hypotheses.
• Strong commercial acumen and ability to connect analytical findings with customer, channel, distributor, execution and value-creation realities.
• Executive communication and storytelling skills, with the ability to simplify complex analytical findings for senior stakeholders.
• Ability to influence cross-functional stakeholders without direct authority and challenge assumptions constructively.
• High autonomy, curiosity, learning agility and orientation to impact and continuous improvement.

Responsabilidades

• Lead the market Commercial Data & Insights agenda and act as the analytical thought partner to Commercial Performance & Value Creation and the broader Commercial organization.
• Perform data mining and deep-dive analysis across customers, channels, distributors, outlets, brands, regions and SKUs to identify performance drivers, root causes, anomalies, patterns, risks and growth opportunities.
• Convert complex analysis into clear business narratives and recommendations using strong storytelling with data, moving from What happened? to Why? to So what? to Now what?
• Support PULSE and other performance routines with analytical depth, root-cause analysis, hypotheses, opportunity sizing and decision-ready insights, while Performance & Execution Reporting retains ownership of recurring reporting, scorecards, governance and action tracking.
• Build and maintain reusable analytical datasets, KPI logic and data models that improve consistency, speed and scalability of commercial analysis.
• Automate repetitive data preparation, consolidation, validation and analytical workflows using fit-for-purpose tools such as Python, SQL, Power Query / Power BI, APIs, Power Automate and approved AI capabilities.
• Progressively reduce dependency on manual Excel-based processes by replacing recurring, high-effort workflows with scalable, documented and governed solutions.
• Develop fit-for-purpose advanced analytics including forecasting, scenario modelling, segmentation, anomaly detection, predictive models and prioritization methodologies where they materially improve commercial decisions.
• Strengthen customer, channel, distributor and outlet intelligence, connecting sell-out, distribution, execution, service, RGM, financial and external market signals.
• Identify and escal…?
• Build commercial capability in analytical problem solving, data-led decision making and effective use of analytical tools.
• Challenge assumptions constructively and bring an independent, fact-based perspective to commercial questions.

Conocimientos

Business Intelligence

Commercial Analytics

Sales Analytics

Data storytelling

Executive communication

Stakeholder influence

Educación

Engineering, Economics, Statistics, Mathematics, Business Administration, Data Science

Herramientas

Python

SQL

Power BI

Power Query

APIs

Power Automate

Descripción del empleo

Diageo in Bogotá is seeking a market Commercial Data & Insights leader to transform complex commercial data into decision-ready insights and forward-looking recommendations. You will drive data mining across customers, channels, distributors, outlets, brands and regions to uncover growth opportunities and inform strategy.

You will automate data workflows using Python, SQL, Power BI and APIs, build reusable datasets and KPI models, and translate analyses into clear narratives for senior