Content & Social Media Marketing Specialist

sellcord; Bogotá; Híbrido; COP 60.000.000 - 90.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

19 paid time off days

Professional development opportunities

Cross-functional collaboration

Descripción de la vacante

SellCord is seeking a Content & Social Media Marketing Specialist to grow its online presence, with a focus on LinkedIn. You will own day-to-day content creation and management across LinkedIn and other channels, translating ideas into finished content including copy, visuals, and videos.

The role requires hands-on, creative work, strong writing ability, and comfort with AI tools and modern content creation technology. Hybrid work in Bogotá/Barranquilla is offered.

Formación

• 3+ years of experience in content marketing, social media marketing, or a similar role.
• Strong English writing and copywriting skills.
• Experience managing LinkedIn for a business audience.
• Understanding of social media content strategy.
• Ability to create content independently.

Responsabilidades

• Manage SellCord's LinkedIn presence and day-to-day content.
• Develop and maintain a consistent content calendar.
• Create and publish engaging LinkedIn posts, carousels, short-form content, and other social content.
• Research industry topics and trends to identify content opportunities.
• Increase engagement, visibility, and brand awareness on LinkedIn.
• Monitor content performance and use insights to improve future content.
• Support LinkedIn content for company leadership when needed.
• Develop content ideas based on SellCord's business and audience.
• Write compelling copy for posts, graphics, carousels, and videos.
• Create strong hooks, headlines, captions, and CTAs.
• Turn insights into engaging content and repurpose content across formats.
• Maintain a consistent and professional brand voice.
• Create basic graphics and marketing assets.
• Create and edit short-form videos for LinkedIn and other channels.
• Use AI tools to improve speed and quality of content creation.
• Experiment with new formats and AI-powered tools.
• Ensure content aligns with brand guidelines.

Conocimientos

LinkedIn management

Content marketing

Copywriting

Video editing

AI content tools

Brand voice

Independent work

Multitasking

English writing

Attention to detail

Herramientas

Video editing software

AI content tools

Descripción del empleo

Job Logistics Summary

Position: Content & Social Media Marketing Specialist
Location: Bogotá/Barranquilla (Hybrid)
Compensation: Dependent on Experience

About the Role

We are looking for a Content & Social Media Marketing Specialist to help build SellCord's online presence, with a strong focus on LinkedIn.

This person will own the day-to-day creation and management of content across LinkedIn and other digital channels. The ideal candidate is a strong marketer and writer who understands how to create content that is relevant, engaging, and aligned with business goals.

You should be comfortable taking an idea and turning it into a finished piece of content, from developing the concept and writing the copy to creating the visual or video and publishing it.

We are looking for someone who is hands-on, creative, proactive, and comfortable using AI and modern content creation tools.

Key Responsibilities

LinkedIn & Social Media

• Manage SellCord's LinkedIn presence and day-to-day content.

• Develop and maintain a consistent content calendar.

• Create and publish engaging LinkedIn posts, carousels, short-form content, and other social media content.

• Research relevant industry topics, trends, and conversations to identify content opportunities.

• Help increase engagement, visibility, and brand awareness on LinkedIn.

• Monitor content performance and use insights to improve future content.

• Support LinkedIn content for company leadership and executives when needed.

Content & Copywriting

• Develop content ideas based on SellCord's business, services, audience, and industry.

• Write compelling copy for LinkedIn posts, graphics, carousels, videos, and other marketing materials.

• Create strong hooks, headlines, captions, and calls-to-action.

• Turn company knowledge, internal conversations, customer insights, and industry trends into engaging content.

• Repurpose existing content into different formats.

• Maintain a consistent and professional brand voice.

Content Production

• Create basic graphics and marketing assets.

• Create and edit short-form videos for LinkedIn and other digital channels.

• Use AI tools to improve the speed and quality of content creation.

• Experiment with new content formats and AI-powered tools.

• Work with existing brand guidelines to ensure content is visually and professionally consistent.

Content Performance

• Track basic content metrics such as impressions, engagement, clicks, and follower growth.

• Identify what types of content are performing well.

• Make recommendations to improve content strategy based on performance.

Skills & Qualifications

• 3+ years of experience in content marketing, social media marketing, digital marketing, or a similar role.

• Strong experience using and managing LinkedIn.

• Strong English writing and copywriting skills.

• Understanding of social media content strategy.

• Experience creating content for a professional or business audience.

• Ability to create engaging marketing content independently.

• Basic video editing experience.

• Comfortable using AI tools and other AI-powered content creation tools.

• Strong attention to detail and a good understanding of brand voice and messaging.

• Ability to work independently and manage multiple content projects.

Why It’s Awesome to Join SellCord

• Be part of a dynamic and supportive team in a fast-growing company

• Enjoy opportunities for professional development and career growth

• Competitive compensation with 19 paid time off days

• Work with cross-functional teams dedicated to innovation and operational excellence