Brand Marketing Specialist Premium Brands

Henkel Corporation; Bogotá; In loco; COP 60.000.000 - 90.000.000; Tempo pieno

Descrizione del lavoro

Henkel Corporation in Bogotá seeks a Brand Marketing Specialist Premium Brands to support brand and commercial plans across customers and channels. You will coordinate promotions, events, and POS activations, and analyze performance to drive growth.

You’ll work closely with Sales to adapt initiatives to customer needs and monitor KPIs to optimize spend and impact. Regular store visits and vendor management are part of the role.

Competenze

• Bachelor’s degree in marketing or related field.
• Experience in brand and trade marketing with campaigns.
• Strong analytical and presentation skills.
• Vendor management experience and budget awareness.

Mansioni

• Support execution of customer marketing and trade plans.
• Coordinate promotions, launches, events, and POS activations.
• Collaborate with Sales to adapt brand initiatives to customers.
• Analyze sales performance, inventory, promotions, and trends.
• Track KPIs and provide actionable insights.
• Develop promotional calendars and in-store marketing.
• Manage suppliers and agencies for promos and displays.
• Ensure promotions align with agreed plans.
• Conduct store visits to assess execution, pricing, and visibility.
• Prepare presentations and commercial proposals.

Conoscenze

Brand marketing

Trade marketing

Promotions planning

Vendor management

Sales collaboration

Data analysis

Budget tracking

Event coordination

Formazione

Bachelor's in Marketing

Strumenti

Excel

PowerPoint

CRM tools

Descrizione del lavoro

About this Position The Brand Marketing Specialist Premium Brands supports the execution of brand and commercial plans across customers and channels, helping drive sell-out performance, visibility, and shopper engagement. This role serves as a key link between Marketing and Sales, coordinating promotional initiatives, events, point-of-sale activations, and customer-focused marketing programs. The position is responsible for analyzing commercial performance, managing vendors, monitoring KPIs, and ensuring the successful execution of promotional activities that support business growth.

• Support the execution of customer marketing and trade marketing plans across different channels and customers.
• Coordinate the implementation of promotions, product launches, events, and point-of-sale activations to drive sell-out results.
• Collaborate closely with the Sales team to adapt brand initiatives and promotional plans to customer needs and opportunities.
• Analyze sales performance, sell-in, sell-out, inventory levels, promotional effectiveness, and market trends to identify growth opportunities.
• Track and report key commercial KPIs, providing actionable insights and recommendations to improve performance.
• Support the development and execution of promotional calendars, customer programs, and in-store marketing initiatives.
• Manage suppliers and agencies, including quotations, production, and implementation of promotional materials, gifts, displays, and POS tools.
• Ensure the proper execution of promotional activities and agreed commercial plans with customers.
• Conduct regular store visits to assess execution standards, pricing, promotions, inventory levels, distribution, visibility, and POS materials.
• Prepare presentations, business analyses, and commercial proposals for internal stakeholders and customers.
• Monitor promotional budgets and ensure effective allocation and spending control.
• Identify opportunities to improve distribution, product rotation, merchandising, visibility, and overall shopper experience.