Brand Insights Analyst: Data-Driven Consultant

NielsenIQ; Bogotá; Hybrid; COP 60,000,000 - 90,000,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

Job summary

NielsenIQ is seeking a Research Analyst to join its Brand & Media team in Bogotá. You will uncover insights from data, prepare client-ready reports, and contribute to surveys measuring marketing effectiveness and brand health.

The role emphasizes teamwork, attention to detail, and clear data storytelling with SPSS and strong Excel skills. Ideal candidates have 1–3 years in related fields, a Licenciado degree, fluency in English, and a proactive approach to learning and client service.

Qualifications

• 1–3 years of experience in market research, advertising, or marketing with data analysis and reporting duties.
• Licenciado degree (BA/BS equivalent) in Marketing, Market Research or related field, or equal work experience.
• Proficiency in Word and PowerPoint; strong Excel skills and data visualization ability.
• Familiarity with SPSS or similar data software; ability to present data clearly.
• Fluent English (speaking, reading, writing) and strong time management.

Responsibilities

• Support development of surveys and deliverables tracking key metrics and brand health.
• Prepare reports and engaging presentations; integrate NIQ findings with external sources.
• Analyze data using Data Tables and SPSS to identify insights and trends.
• Provide excellent client service and strengthen relationships.
• Collaborate with internal teams to improve survey processes and efficiency.
• Assist in managing changes to studies and contribute to new ways of working.

Skills

Market research

Data analysis

Report writing

Presentation skills

English fluency

Time management

Team collaboration

Education

Licenciado degree in Marketing or related field

Tools

SPSS

Microsoft Excel

Microsoft Word

PowerPoint

Job description

NielsenIQ is seeking a Research Analyst to join its Brand & Media team in Bogotá. You will uncover insights from data, prepare client-ready reports, and contribute to surveys measuring marketing effectiveness and brand health.

The role emphasizes teamwork, attention to detail, and clear data storytelling with SPSS and strong Excel skills. Ideal candidates have 1–3 years in related fields, a Licenciado degree, fluency in English, and a proactive approach to learning and client service.