Senior Analyst, Advanced Analytics, GOC

Wpp; Colombia; Híbrido; MXN 544.000 - 907.000; Jornada completa

Descripción de la vacante

WPP Media is seeking a Senior Data Analyst to join our Digital team, driving data analysis, ETL, and automation initiatives. You will design database structures, standardize data, and apply AI techniques to support decision-making across projects.

The role blends data analysis, database design, and AI with project coordination, offering opportunities to lead automation efforts and improve delivery workflows in a hybrid setup based in Colombia.

Formación

• Experience in data management with AI, mathematical models, and/or large-scale data processing.
• Database design and analysis
• Hands-on knowledge of SQL Server and Azure Data Tools
• Strong Python skills for data analysis and automation
• Leadership and project coordination to guide technical work
• Adaptability to new technologies and working environments
• Attention to detail and accuracy

Responsabilidades

• Apply AI tools to support data standardization.
• Design and maintain scalable database resources for data processing and analysis.
• Lead process automation initiatives to improve operational efficiency.
• Improve and systematize workflows for project and product delivery.
• Apply ETL techniques to extract, transform, and load data for analysis.
• Plan, execute, monitor, and close projects, coordinating activities for delivery.
• Investigate and resolve complex technical problems.
• Lead analysis of large datasets to uncover actionable insights.
• Oversee automated report generation to improve access to information.

Conocimientos

Data management

AI concepts

Large-scale data

Leadership

Project coordination

Attention to detail

Continuous improvement

Self-directed learning

Herramientas

SQL Server

Azure Data Tools

Python

Descripción del empleo

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are looking for a Senior Data Analyst to join our Digital team, supporting process improvement, project automation, and technology solutions. Working with the team lead, you will drive data analysis initiatives, design database structures, automate workflows, and apply ETL techniques to turn complex data into information that supports effective decision‑making.

This role combines data analysis, database design, artificial intelligence, and project coordination, with opportunities to contribute throughout the project lifecycle—from planning and execution to monitoring and closure.

In this role, you will:

Apply artificial intelligence tools and techniques to support data standardization.

Design and maintain efficient, scalable database resources to support data processing and analysis.

Lead process automation initiatives to improve operational efficiency.

Improve and systematize workflows to optimize project and product delivery.

Apply ETL techniques to extract, transform, and load data for advanced analysis.

Plan, execute, monitor, and close projects, coordinating activities to ensure effective delivery.

Investigate and resolve complex technical problems accurately and promptly.

Lead the analysis of large datasets to uncover actionable insights.

Oversee automated report generation to improve access to information and support decision‑making.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

Experience in data management, with practical exposure to artificial intelligence, mathematical models, and/or large‑scale data processing.

Solid experience in database design and analysis.

In-depth, hands‑on knowledge of SQL Server and Azure Data Tools.

Strong Python skills for data analysis and automation.

Strong leadership and project coordination skills, with the ability to guide technical work and organize delivery.

Demonstrated capabilities in innovation, continuous improvement and self‑directed learning.

The ability to adapt quickly to new technologies and working environments.

Strong attention to detail and a commitment to accurate, precise work.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in a Remote or Hybrid Work Modality and must be performed within Colombia. Only candidates residing in Colombia who are legally authorized to work there may apply. Remote work contracts do not allow employment or relocation abroad.

Please read our Privacy Notice for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.