Art Director: Performance Creative & AI Lead (Remote)

Entrepreneur Cooperative; Colombia; Presencial; COP 50.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

Entrepreneur Cooperative is seeking an experienced Art Director to lead concept development and establish visual standards across paid and organic campaigns. You will manage a Senior Editor/Designer, guide AI-driven and traditional production, and collaborate with client partners to translate performance insights into scalable, high-quality creative across Meta, TikTok, and YouTube.

The role blends creative strategy, performance marketing, and hands-on AI management, requiring strong portfolio

Formación

• 5–8+ years of experience in Art Direction, Visual Design, or Performance Creative
• Experience managing or directing at least one creative professional
• Strong portfolio across paid and digital channels
• Proven ability to translate strategy and performance insights into creative concepts
• Experience with social-first and performance-driven creative across Meta, TikTok, and YouTube
• Working fluency with AI creative tools such as Gemini/Nano Banana, Sora, Veo 3, Higgsfield, Seedance 2.0
• Ability to evaluate and provide structured creative direction across video, motion, static, and AI-generated content
• Proficiency in Figma and Adobe Creative Suite
• Ability to manage multiple clients, campaigns, and priorities
• Strong collaboration skills

Responsabilidades

• Directly manage and develop a Senior Editor/Designer, setting priorities and managing capacity across accounts
• Review video, motion, static, and AI-generated creative before it advances
• Provide clear, actionable art direction across composition, typography, layout, pacing, color, motion, and brand consistency
• Identify whether creative challenges originate from craft, concept, or the brief and address them at the appropriate level
• Maintain a high creative standard without becoming a production bottleneck
• Lead the development of creative concepts, campaign ideas, and visual narratives across multiple client accounts
• Translate briefs, brand guidelines, and performance insights into clear creative direction
• Develop concept decks, storyboards, briefs, visual references, and prototypes, primarily using Figma
• Use AI tools to develop visual references, storyboards, creative examples, scripts, and ad copy aligned with each client's brand
• Direct AI-generated work by evaluating generation quality, identifying artifacts and off-brand outputs, and improving prompt and reference strategies
• Stay hands-on when necessary by sketching, mocking, or prototyping creative directions
• Own the creative process from brief through final build and delivery
• Guide production and revision rounds while balancing creative quality with efficient iteration
• Review both internally produced and creator-generated content
• Oversee final assets across static, video, and motion formats, ensuring they are complete, properly versioned, and platform-ready
• Improve briefing, feedback, documentation, and AI production workflows to reduce unnecessary revision cycles
• Partner with Client Partners and Media teams to turn campaign performance insights into creative direction
• Apply learnings from high-performing hooks, formats, visual systems, and concepts to future campaigns
• Make recommendations on whether creative directions should be scaled, iterated, or discontinued based on performance
• Build creative post-mortems to understand why concepts succeeded or underperformed
• Understand how creative should evolve across different stages of the marketing funnel
• Develop repeatable creative frameworks, templates, and design systems
• Create reusable art-direction standards that allow quality to scale across the team
• Maintain visual consistency across formats, campaigns, and channels
• Contribute to AI production workflows, prompt/reference libraries, and scalable creative processes
• Stay current on platform trends, emerging formats, visual styles, and generative creative tools
• You are a strong conceptual thinker who can transform strategy into creative ideas that are both visually compelling and realistically executable
• You know how to give specific, prioritized feedback that improves the work, and you genuinely enjoy developing other creatives
• You understand how to balance brand quality, performance, speed, and scalability, and you're comfortable leading the creative process while remaining hands-on when needed
• Most importantly, you have the judgement to distinguish between average and exceptional creative, including when that work is AI-generated

Conocimientos

Art Direction

Visual Design

Performance Creative

Mentoring

Social-first Creative

AI Tools

Figma

Adobe Creative Suite

Project Management

Collaboration

Herramientas

Figma

Adobe Creative Suite

After Effects

Descripción del empleo

Entrepreneur Cooperative is seeking an experienced Art Director to lead concept development and establish visual standards across paid and organic campaigns. You will manage a Senior Editor/Designer, guide AI-driven and traditional production, and collaborate with client partners to translate performance insights into scalable, high-quality creative across Meta, TikTok, and YouTube.

The role blends creative strategy, performance marketing, and hands-on AI management, requiring strong portfolio