Senior E-commerce Brand Lead — Growth & Retention

Wallabaga; Chile; Presencial; CLP 20.000.000 - 45.000.000; Jornada completa

Descripción de la vacante

Wallabaga is seeking an experienced Ecommerce Brand Manager to own a pet DTC brand, driving performance across acquisition, conversion, and repeat purchases. You will coordinate PPC, email, and Shopify workstreams while collaborating with product and wholesale teams on releases.

You will lead channels including Amazon, TikTok Shop, and Shopify, optimize landing pages and retention programs, and leverage GA4 and analytics dashboards to spot growth opportunities and scale the brand.

Formación

• 4–7 years in ecommerce brand management or growth marketing.
• Proven ability to improve repeat purchases via lifecycle marketing.
• Strong knowledge of Amazon, TikTok Shop, and Shopify channels.
• Comfort directing internal and external teams for multiple channels.
• Experience with GA4, Klaviyo, Triple Whale, Shopify, and Amazon Seller Central.

Responsabilidades

• Own overall brand performance across acquisition, conversion, and repeat purchase.
• Direct the in-house PPC manager and coordinate with external agencies.
• Own strategy for landing pages, CRO, and website tests with the Shopify manager.
• Own repeat purchase and retention strategy with email programs.
• Coordinate with affiliate/creator teams to maximize reach and impressions.
• Align with social, SEO, and product teams on launches and timing.

Conocimientos

Ecommerce brand mgmt

Growth marketing

Cross-channel strategy

PPC management

Email marketing

Analytics

Herramientas

GA4

Klaviyo

Triple Whale

Shopify

Amazon Seller Central

Descripción del empleo

Wallabaga is seeking an experienced Ecommerce Brand Manager to own a pet DTC brand, driving performance across acquisition, conversion, and repeat purchases. You will coordinate PPC, email, and Shopify workstreams while collaborating with product and wholesale teams on releases.

You will lead channels including Amazon, TikTok Shop, and Shopify, optimize landing pages and retention programs, and leverage GA4 and analytics dashboards to spot growth opportunities and scale the brand.