Oncology Brand & Commercial Strategy Lead

AbbVie; Santiago; Vor Ort; CLP 9.000.000 - 14.000.000; Vollzeit

Zusammenfassung

AbbVie in Chile seeks a Governance Marketing Leader to translate patient insights into brand strategy. This role will guide the Patient Journey, CLM engagements, and drive district-level marketing plans in alignment with AbbVie’s code of conduct and regulatory requirements.

You will collaborate with Brand and In-Field Teams, lead cross-functional discussions with HCP stakeholders, and coach Sales teams to achieve KPIs while optimizing resource use.

Qualifikationen

• Bachelor’s degree or equivalent.
• Ability to translate strategies into actionable and realistic marketing actions.
• English language proficiency verbally and in writing.
• Proven track record of leadership, management and coaching cross functionally or functional individuals and teams.
• Knowledge of territory and relationships with key stakeholders already established.
• Ability to build strong relationships with Key Opinion Leaders and other relevant stakeholders.
• Ability to think and plan strategically (work plans, activities, time tables, targeting) and operating with execution excellence.
• Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry.
• Solid working knowledge of healthcare environment and evolving landscape.
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
• Solid knowledge on finance principles and processes.

Aufgaben

• Deliver sales performance and relevant Brand KPIs (KPIs) to meet or exceed district sales plan within budgets.
• Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions with HCP and non-HCP stakeholders and synthesize insights to develop a robust local brand plan.
• Ensure district priorities and engagement plans align with brand strategy and national priorities to optimize momentum and drive brand success.
• Guide design and implementation of marketing activities; monitor regional engagement and account plans to feed planning and anticipate market needs.
• Proactively serve key stakeholder needs and build trusted relationships.
• Optimize resources by leading and coaching Sales Team performance and managing KPIs and Sales Force systems.

Kenntnisse

Leadership

Marketing

Strategic planning

Cross-functional collaboration

English proficiency

Relationship building

Finance principles

Ausbildung

Bachelor's degree or equivalent

Jobbeschreibung

AbbVie in Chile seeks a Governance Marketing Leader to translate patient insights into brand strategy. This role will guide the Patient Journey, CLM engagements, and drive district-level marketing plans in alignment with AbbVie’s code of conduct and regulatory requirements.

You will collaborate with Brand and In-Field Teams, lead cross-functional discussions with HCP stakeholders, and coach Sales teams to achieve KPIs while optimizing resource use.