Director, Browsing & Intent Product – LatAm Growth Lead

MiQ Digital; Santiago; On-site; CLP 117,878,000 - 176,817,000; Full time

Job summary

MiQ Digital is seeking a Director of Browsing & Intent Product for LatAm to shape how signals are translated into scalable omnichannel activation and measurable business outcomes. The successful candidate will work across regional and global teams to strengthen the product proposition, accelerate adoption, and support commercial growth across LatAm.

You will lead regional data partnerships, define the product strategy, drive activation across channels, strengthen measurement, and enable Sales

Qualifications

• 10+ years in ad tech, digital media, programmatic, or related field.
• Strong experience in product marketing, sales enablement, product strategy, and data partnerships.
• Deep understanding of LatAm data ecosystem and platforms used for omnichannel activation.
• Experience with browsing signals, POI data, app usage, AI-search signals, and audience activation.
• Ability to translate regional needs into clear strategic roadmaps.

Responsibilities

• Build the regional data and inventory ecosystem across LatAm, integrating data partners and ensuring coverage, quality, compliance, and interoperability.
• Define audience, platform, channel, and format taxonomies and scoring frameworks for each market.
• Own the regional roadmap for activation capabilities across markets, channels, formats, verticals, and gaps versus the global product.
• Establish regional commercial structures, including published rates and go-to-market guidance for Sales.
• Develop go-to-market narratives, competitive positioning, and launch materials for new capabilities.
• Define channel roles, creative guidance by format and channel, and activation setups for trading.
• Strengthen measurement framework for intent lift, web/store visits, and other outcomes; translate outputs into actionable optimizations.
• Enable Product Marketing and Sales with master decks, one-pagers, cheat sheets, battle cards, and training.

Job description

MiQ Digital is seeking a Director of Browsing & Intent Product for LatAm to shape how signals are translated into scalable omnichannel activation and measurable business outcomes. The successful candidate will work across regional and global teams to strengthen the product proposition, accelerate adoption, and support commercial growth across LatAm.

You will lead regional data partnerships, define the product strategy, drive activation across channels, strengthen measurement, and enable Sales