Channel Strategy Lead: Automotive Dealer Network (Chile)

BYD Chile; Santiago; On-site; CLP 30,000,000 - 60,000,000; Full time

Job summary

BYD Chile is seeking a Senior Channel Strategy Manager to lead the development and execution of dealer network strategies in the Chilean market. You will partner with Sales, Marketing and Operations to design annual plans, joint business plans, and activation programs that drive growth and customer satisfaction.

The role requires deep market knowledge, strong leadership, and the ability to coordinate cross-functional teams to optimize channels, expand market share, and strengthen brand influence

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or Engineering.
• Minimum 8 years of experience in automotive dealer channel strategy management or related fields.
• Proven expertise in developing, expanding, and optimizing dealer networks to maximize sales and customer satisfaction.
• Strong leadership and team management skills, with the ability to coordinate cross-functional teams.
• Deep knowledge of the Chile automotive market, regulatory environment, and customer needs.
• Excellent negotiation, communication, and strategic planning abilities.

Responsibilities

• Strategic Planning: Develop and implement channel strategies, including annual plans and joint business plans with partners.
• Sales Enablement: Drive revenue through channel partners by creating and executing impactful marketing programs and campaigns.
• Partner Support: Provide training, sales guidance, and professional support to channel partners to help them succeed.
• Market Intelligence: Stay informed about market dynamics and competitive landscapes to identify new opportunities and mitigate risks.
• Cross-Functional Collaboration: Work closely with internal teams such as Sales and Marketing to align channel strategies with overall business goals.
• Channel Optimization: Define strategies to establish, maintain, and optimize sales channels, ensuring efficient product delivery to end customers while increasing market share and brand influence.

Skills

Leadership

Negotiation

Communication

Strategic planning

Market knowledge

Education

Bachelor’s degree in Business Administration, Marketing, or Engineering

Job description

BYD Chile is seeking a Senior Channel Strategy Manager to lead the development and execution of dealer network strategies in the Chilean market. You will partner with Sales, Marketing and Operations to design annual plans, joint business plans, and activation programs that drive growth and customer satisfaction.

The role requires deep market knowledge, strong leadership, and the ability to coordinate cross-functional teams to optimize channels, expand market share, and strengthen brand influence