US Marketing Lead — Pipeline, Events & Partnerships

Theobald Software GmbH; Schweiz; Hybrid; Vertraulich; Full time

Benefits offered by this job

Hybrid work environment

401K matching

Dental insurance

Medical insurance

Flexible schedule

Paid time off

Job summary

Theobald Software GmbH is seeking a Marketing Manager to drive US pipeline and inbound/outbound campaigns within the global SAP integration space. You will create US-focused content, nurture leads with the sales team, and manage campaigns in HubSpot and Dynamics 365.

You will own events, including webinars and trade shows, shaping topics and driving registrations with strong KPI tracking. A global team will rely on your collaboration across time zones and regions.

Qualifications

• 3+ years of B2B marketing in the enterprise software industry.
• Bachelor’s degree required.
• Demonstrable pipeline track record with campaigns (costs and results).
• Experience with US-specific lead generation campaigns.
• Experience planning and collaborating on partner GTM campaigns.

Responsibilities

• Own US pipeline generation and budget, balancing inbound and outbound campaigns.
• Nurture leads with sales, optimizing the funnel and tracking KPIs.
• Own events, webinars (10–12 per year) and trade shows from topics to follow-up.
• Collaborate with Partner Management on joint GTM campaigns using assets and available funds.
• Align with the EMEA Marketing team and adapt initiatives for the Americas.

Skills

B2B marketing

Campaign management

US lead gen

Partner GTM

Marketing automation

CRM integration

Cross-timezone collaboration

Travel readiness

Education

Bachelor’s degree

Tools

HubSpot

Microsoft Dynamics 365

Job description

Theobald Software GmbH is seeking a Marketing Manager to drive US pipeline and inbound/outbound campaigns within the global SAP integration space. You will create US-focused content, nurture leads with the sales team, and manage campaigns in HubSpot and Dynamics 365.

You will own events, including webinars and trade shows, shaping topics and driving registrations with strong KPI tracking. A global team will rely on your collaboration across time zones and regions.