Trade Marketing Coordinator (1 Year Temporary)

Vans; Kreis Stabio; Vor Ort; CHF 90.000 - 130.000; Vollzeit

Zusammenfassung

Vans, a VF brand, seeks a Trade & Retail Marketing Specialist to drive Altra-style brand presence across wholesale partners in EMEA, elevating in-store and online brand presentation. You will plan trade marketing investments, collaborate with regional sales, and manage retailer activation plans with global and agency partners to deliver measurable impact.

You will develop retail toolkits, adapt assets for regional needs, and ensure assets across windows, POS, shop-in-shops, and digital content

Qualifikationen

• Strong understanding of wholesale retail environments and the role trade marketing plays in driving sell-through.
• Deep knowledge of retail marketing best practices, shopper marketing principles and point-of-sale activation.
• Experience developing retail marketing toolkits for both physical and digital retail channels.
• Understanding of visual merchandising principles and how brand presentation influences shopper behaviour.

Aufgaben

• Plan and manage trade marketing investments across major markets.
• Develop retailer activation plans to support sell-in and sell-through.
• Lead retail toolkit development across EMEA and distributor partners.
• Collaborate with Global Marketing to adapt assets for regional needs.

Kenntnisse

Trade marketing

Budget management

Retail activation

Stakeholder management

Analytics

Jobbeschreibung

Let’s Talk about the Role

At Altra, we believe that exceptional product deserves exceptional presentation. As our Trade & Retail Marketing Specialist, you will be responsible for bringing the Altra brand to life across our wholesale partner network throughout EMEA. This role sits at the intersection of marketing and sales, ensuring that our retailers have the tools, support and activation plans needed to drive awareness, consideration and sell-through at the point of purchase. You will lead the planning and execution of trade marketing investments, collaborate with regional sales teams to identify opportunities, and work closely with global and agency partners to develop best-in-class retail marketing assets. A key focus of this role will be elevating Altra's presence in-store and online. From shop-in-shops and window campaigns to retailer web banners, product launches and seasonal toolkits, you will help ensure every consumer touchpoint reflects the strength of the Altra brand.

How You Will Make a Difference

Trade Marketing Planning & Investment

• Manage Altra’s EMEA trade marketing budget and investment plans.
• Partner with regional sales teams to allocate resources across key markets, retailers and growth opportunities.
• Directly manage the marketing activities with selected key accounts.
• Develop retailer activation plans that support both sell-in and sell-through objectives.
• Track performance and ensure trade marketing investment delivers measurable business impact.

Retail Marketing Toolkit Development

• Lead the development and deployment of Altra’s retail marketing toolkit across EMEA & Distributor partners.
• Collaborate with Global Marketing teams to adapt global assets for regional needs.
• Work with agency and production partners to develop best-in-class retail marketing solutions.
• Manage retail assets including windows, POS, shop-in-shops, retailer digital content, web banners and launch toolkits.
• Continuously elevate Altra’s in-store and online brand presentation.

Retail Execution & Education

• Support the execution of retail marketing activities across wholesale and owned retail environments.
• Develop retailer education and sales support materials in partnership with the Tech Rep team.

Skills for Success

• Strong understanding of wholesale retail environments and the role trade marketing plays in driving sell-through.
• Deep knowledge of retail marketing best practices, shopper marketing principles and point-of-sale activation.
• Experience developing retail marketing toolkits for both physical and digital retail channels.
• Understanding of visual merchandising principles and how brand presentation influences shopper behaviour.
• Ability to build compelling retailer activation plans that align marketing investment with commercial objectives.
• Strong understanding of retailer marketing channels including POS, windows, shop-in-shops, retailer websites, digital banners and sales support materials.
• Excellent project management skills with the ability to manage multiple markets, retailers and stakeholders simultaneously.
• Strong budget management and reporting skills.
• Excellent communication and stakeholder management capabilities.
• Analytical mindset with the ability to evaluate campaign effectiveness and identify optimisation opportunities.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. You will access to some of the latest Talent Acquisition tools, with the freedom to propose and explore ever performing solutions. You will have learning opportunities via Social Talent as well in-house training. We care for our teams, that’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Free to Be, Inclusion & Diversity As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités. Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale.VFs’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motifprotégé par la loi.VFs’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances.Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable.VFs’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG)2.1, niveauAA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable.Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à [e-mail] Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, colour, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].