Therapeutics Brand Growth Lead — Innovation & Launch

Colgate-Palmolive; Therwil; Hybrid; CHF 145.000 - 179.000; Vollzeit

Zusammenfassung

Colgate-Palmolive Therwil, Switzerland seeks a Senior Brand Manager for Therapeutics to lead growth strategies for Elmex and Meridol. You will guide the multi-year pipeline, define concepts, technology, packaging, design, and GTM planning while coordinating with HUBs, R&D, and Insights teams.

You will drive integrated media campaigns, launch plans, and cross-functional execution to sustain innovation across markets, leveraging international experience and strong leadership.

Qualifikationen

• Minimum 5-9 years of progressive marketing experience.
• Functional experience in marketing/implementation of successful marketing plans, new products, omnichannel campaign development.
• Experience in managing relationships with senior individuals in a fast-paced environment.
• Experience in managing complex projects and external suppliers.
• Seeking an international career path, open to experiences in different markets.

Aufgaben

• Develop and execute growth-driving Brand strategies and plans for our Therapeutic brands, Elmex and Meridol.
• Lead development of multi-year innovation pipeline: define the spaces, concepts, technology and packaging, design, and GTM strategy.
• Lead development of integrated media campaigns for Elmex and Meridol.
• Lead GTM plans annually across responsible area.
• Execute with excellence and on-time delivery gridded plans.
• Partner with HUBs, R&D, Professional Team, EOC, and Insights teams to enhance and expand existing plans and products.
• Foster a collaborative environment to leverage cross-disciplinary expertise for strategic advancements.
• Plan, implement and track New Product Launches and Re-launches and advertising.
• Collaborate with HUBs to maximize implementation of brand plans and innovation.
• Embed a culture of innovation: drive new marketing practices, ways of thinking, and AI adoption

Kenntnisse

Marketing experience

Brand strategy

Cross-functional leadership

Omnichannel campaigns

Project management

Stakeholder management

International exposure

Jobbeschreibung

Colgate-Palmolive Therwil, Switzerland seeks a Senior Brand Manager for Therapeutics to lead growth strategies for Elmex and Meridol. You will guide the multi-year pipeline, define concepts, technology, packaging, design, and GTM planning while coordinating with HUBs, R&D, and Insights teams.

You will drive integrated media campaigns, launch plans, and cross-functional execution to sustain innovation across markets, leveraging international experience and strong leadership.