Strategic Brand Manager, Therapeutics - Elmex & Meridol

Colgate; Therwil; Hybrid; CHF 145.000 - 179.000; Vollzeit

Zusammenfassung

Colgate-Palmolive in Therwil, Switzerland, seeks a Senior Brand Manager, Therapeutics, to shape growth strategies for Elmex and Meridol and lead a multi-year pipeline across people-centric concepts, technology, packaging, design, and GTM plans.

The role focuses on coordinating with HUBs, R&D, Professional Team, EOC, and Insights to launch and track new products, while embedding a culture of innovation, AI adoption, and cross-functional collaboration.

Qualifikationen

• Minimum 5-9 years of progressive relevant marketing experience; specific experience on innovation would be preferable.
• Functional experience in marketing/ implementation of successful marketing plans, new products, omnichannel campaign development.
• Experience in managing relationships with senior individuals and within a demanding and fast paced environment.
• Experience in managing complex projects and external suppliers.
• Seeking an international career path, open to experiences in different markets and environments.

Aufgaben

• Develop and execute growth-driving Brand strategies and plans for our Therapeutic brands, Elmex and Meridol.
• Lead development of multi-year innovation pipeline: define the people-centric spaces and concepts, the technology and packaging to deliver, the design, and the GTM strategy.
• Lead development of integrated media campaigns for Elmex and Meridol.
• Lead GTM plans annually across responsible area.
• Execute with excellence and on-time delivery gridded plans.
• Partner with HUBs, R&D, Professional Team, EOC, and Insights teams to enhance and expand existing plans and products while continually identifying new and novel opportunities.
• Foster a collaborative environment to leverage cross-disciplinary expertise for strategic advancements.
• Plan, implement and track New Product Launches and Re-launches and advertising.
• Collaborate with HUBs to maximize implementation of brand plans and innovation.
• Embed a culture of innovation: Be an inspiring, courageous and resilient leader within the company; driving new marketing practices, ways of thinking, and AI adoption.

Jobbeschreibung

Colgate-Palmolive in Therwil, Switzerland, seeks a Senior Brand Manager, Therapeutics, to shape growth strategies for Elmex and Meridol and lead a multi-year pipeline across people-centric concepts, technology, packaging, design, and GTM plans.

The role focuses on coordinating with HUBs, R&D, Professional Team, EOC, and Insights to launch and track new products, while embedding a culture of innovation, AI adoption, and cross-functional collaboration.