Strategic Consumer Insights Director

beBeeInnovation; Vevey; Vor Ort; CHF 90’000 - 120’000; Vollzeit

Zusammenfassung

beBeeInnovation is seeking an Innovation Manager to lead consumer learning initiatives at their headquarters. In this role, you will serve as a strategic partner by integrating consumer insights into innovation projects and ensuring the delivery of impactful innovations to global consumers. Your responsibilities will involve collaborating with various stakeholders, translating business needs into comprehensive research plans, and upholding the highest research standards while effectively communicating findings.

Qualifikationen

• Proven experience in a strategic innovation role.
• Strong analytical skills with the ability to translate data insights into action.
• Excellent communication and storytelling skills.

Aufgaben

• Lead consumer learning plans for innovation projects.
• Serve as a strategic partner and integrate consumer insights.
• Translate business questions into research plans and monitor processes.

Kenntnisse

Strategic Thinking

Consumer Insights

Data Analysis

Stakeholder Communication

Jobbeschreibung

At the heart of our success, people are placed as key drivers of innovation. A positive impact and a force for good can be driven by innovation.

As an Innovation Manager, you will lead consumer learning plans at headquarters for innovation projects across product lines. Your role will ensure impactful innovations are brought to consumers worldwide, resulting in highly desirable, differentiated, and viable propositions.

Responsibilities :

• Serve as a strategic partner for innovation teams, ensuring consumer insights are integrated into their work and heard by cross-functional teams.
• Collaborate closely with stakeholders to identify and prioritize business questions and requests for insights to facilitate decision-making for headquarters projects.
• Translate business questions into comprehensive research plans, partnering with external agencies to develop research projects that address specific business needs.
• Challenge preconceived notions from innovation teams regarding consumer wants and needs by leveraging data and insights from past research.
• Monitor fieldwork and data analysis processes, maintaining high-quality research standards throughout.
• Interpret research results to provide objective, clear, and actionable findings that enable teams and management to make informed decisions.
• Communicate results to partners through simple, memorable narratives that influence decisions at all levels.