Strategic B2B Marketing Lead — 12‑Month Hybrid

PXL Vision AG

Zürich

Hybrid

CHF 120,000 - 150,000

Full time

11 days ago

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Job summary

PXL Vision AG in Zurich is seeking an experienced B2B Marketing Manager on a 12-month fixed-term contract to steer our 2027 marketing goals. You will lead our small internal team, manage budgets and agencies, shape messaging, and align content across core products, SEO topics like GwG/FINMA, and sales enablement while hands-on with MarTech and AI tools.

This hybrid role includes collaborating with Sales, Product, and the CRO, and overseeing events, webinars, and trade shows to drive qualified

Qualifications

5+ years of B2B marketing experience with SaaS/RegTech/FinTech and direct people management.
Experience leading B2B PR and managing external agencies.
Degree in Marketing, Business Administration, Economics, or related field.
Fluent German and strong English; Swiss/DACH market knowledge.
Hands-on with SEA, SEO/GEO, LinkedIn and performance channels.

Responsibilities

Execute 2027 marketing goals, manage the budget, and deliver monthly performance reporting (Leads, SQLs, ARR).
Lead, mentor, and develop a two-person internal marketing team.
Steer external agencies for SEA, SEO, CRO, and PR to targets and drive co-marketing with partners.
Partner with Sales to ensure seamless handover of inbound leads and align on outbound initiatives.
Co-develop positioning and content, drive SEO-optimised content around regulatory topics and build sales enablement materials.
Oversee the website and localised content via HubSpot CMS and ensure data quality and automation for Sales and CS.
Manage end-to-end planning for events, webinars, and trade shows; delegate logistics to the team.
Leverage state-of-the-art AI tools for diverse marketing efforts.