Social Media Manager – Remote

Twine; Schweiz; Remote; CHF 35’000 - 52’000; Vollzeit

Zusammenfassung

A leading freelance marketplace is looking for a Social Media Manager to enhance the online presence of Airbnb properties in Panama. The role entails developing content strategies, managing community engagement, and executing ad campaigns. The ideal candidate should have experience in hospitality social media management and strong content creation skills. This position is remote with flexible collaboration opportunities.

Qualifikationen

• Experience managing social media accounts for hospitality or travel brands.
• Strong skills in content creation and video editing.
• Ability to analyze metrics and optimize strategies.

Aufgaben

• Develop and implement a weekly content calendar for social media.
• Create engaging reels, posts, and stories.
• Manage daily engagement with followers.

Kenntnisse

Social media management

Content creation

Video editing

Graphic design

Analytics

Communication

Tools

Social media management tools

Instagram

Facebook

Jobbeschreibung

Overview

This role focuses on elevating the online presence and engagement for a portfolio of Airbnb properties in Bocas del Toro, Panama. The Social Media Manager will be responsible for developing and executing a content strategy that drives bookings and increases brand visibility. The position involves creating engaging reels, posts, and stories on a weekly basis, managing community engagement, implementing basic ad strategies, and delivering monthly performance reports. The work is project-based and can be performed remotely, with the potential for ongoing collaboration based on results.

Responsibilities

• Develop and implement a weekly content calendar for social media platforms, including Instagram and Facebook.
• Create high-quality, engaging reels, posts, and stories tailored to the target audience.
• Manage daily engagement with followers, responding to comments and messages promptly.
• Execute basic paid ad campaigns to boost reach and drive bookings.
• Monitor analytics and provide comprehensive monthly reports on performance and growth.
• Collaborate with the property owner to align content with brand goals and seasonal promotions.

Requirements

• Proven experience managing social media accounts for hospitality, travel, or real estate brands.
• Strong content creation skills, including video editing and graphic design for social media.
• Proficiency with Instagram, Facebook, and social media management tools.
• Ability to analyze metrics and adjust strategies for optimal engagement and conversion.
• Excellent written and verbal communication skills in English.
• Self-motivated, organized, and able to work independently in a remote setting.
• Availability to deliver consistent weekly content and monthly reporting.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Company Details

• Karrierestufe: Management
• Tätigkeitsbereich: Marketing

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