SEO / GEO / AEO Manager

5780 Roche Diagnostics Int. AG; Rotkreuz; On-site; CHF 120,000 - 160,000; Full time

Job summary

Roche seeks an experienced SEO/GEO/AEO Manager to drive optimization of digital content and web experiences from a Global Digital Marketing perspective. You will partner with content, web, UX, platform, and analytics teams to translate search trends into actionable strategies that improve discoverability and business impact.

The role emphasizes compliant, accessible, and high-quality content governance, with a focus on evolving AI-enabled discovery and answer-based experiences across enterprise

Qualifications

• Bachelor's degree plus 5–7 years in SEO or related digital marketing.
• Strong understanding of traditional SEO principles and evolving AI/discovery.
• Experience turning data into actionable recommendations.
• Excellent written and verbal communication for diverse audiences.

Responsibilities

• Define and lead SEO/GEO/AEO strategy for digital content and web experiences.
• Collaborate with cross-functional teams to improve crawlability and indexability.
• Monitor KPIs: rankings, impressions, click-through, engagement, conversions.
• Ensure alignment with brand, compliance, governance, and content quality standards.

Skills

SEO

Organic search

Content optimization

Performance analytics

Structured data

Content governance

Cross-functional

Communication skills

Compliance & accessibility

Data analysis

Education

Bachelor's degree in Marketing, Communications, Digital, Business, Information Systems, or related field

Tools

Web analytics platforms

Schema markup tools

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Marketing organization drives the overarching strategy, architecture, and performance of digital experiences and content across the enterprise. Working across content, web, analytics, product, platform, UX, and marketing teams in a matrixed environment, the department ensures digital assets are structured, governed, accessible, and high-value to support diverse audience needs and drive global business objectives. The SEO/GEO/AEO Manager is an individual contributor providing subject matter leadership to drive the visibility, discoverability, and effectiveness of digital content across traditional search engines, generative AI environments, and answer-based discovery experiences. Operating in close partnership with cross-functional stakeholders, the role leads strategy, planning, optimization, and performance management to translate evolving search behaviors, platform changes, and emerging trends into actionable optimization strategies that improve indexing, interpretation, surfacing, recommendations, engagement, and business impact.

The Opportunity

Define and lead the SEO/GEO/AEO strategy for digital content and web experiences across Global Digital Marketing, developing optimization approaches that improve discoverability across traditional search engines, AI-powered search experiences, generative answer environments, and other answer-driven platforms. Identify opportunities to improve organic visibility, content relevance, structured information quality, technical search readiness, and answer eligibility across digital properties, establishing and maintaining optimization priorities across content, technical implementation, metadata, schema, internal linking, page structure, content governance, and answer-focused content design. Monitor performance against defined search visibility and discoverability KPIs—including rankings, impressions, click-through, answer presence, referral traffic, engagement, conversions, and other relevant business measures—while analyzing search behavior, content performance, platform changes, and discoverability trends to identify risks, opportunities, and required optimization actions. Provide strategic recommendations to improve how content is created, structured, published, and maintained for search, generative, and answer-based discovery, while collaborating with content stakeholders to guide keyword strategy, entity alignment, topical authority development, question-based content creation, and answer-oriented content design. Partner with web, content, UX, platform, and analytics teams to ensure digital experiences are optimized for crawlability, indexability, interpretability, accessibility, and user value, translating findings from search audits, content audits, technical assessments, and performance reviews into prioritized actions. Ensure optimization practices strictly align with brand, compliance, governance, and content quality standards, and contribute to the definition of standards, frameworks, and guidance for SEO/GEO/AEO best practices across the organization. Stay current on changes in search engine algorithms, AI-assisted discovery patterns, answer engine behaviors, and emerging optimization practices to translate them into practical business recommendations, supporting planning cycles, business updates, and stakeholder discussions with clear performance insights.

Who You Are

Bachelor's degree in Marketing, Communications, Digital, Business, Information Systems, or a related field (or equivalent practical experience), combined with 5 to 7 years of experience in SEO, organic search strategy, digital content optimization, search performance, or a related digital marketing environment. Strong understanding of traditional SEO principles (including technical SEO, on-page optimization, metadata, internal linking, site structure, content relevance, and search performance measurement), alongside a demonstrated understanding of evolving search behavior and discoverability approaches related to generative AI environments and answer-based search experiences. Proven experience developing optimization strategies that connect search visibility to audience engagement and business outcomes, with preferred experience using search performance tools, web analytics platforms, content audits, and technical review processes. Strong analytical and problem-solving skills with the ability to interpret complex performance data and translate insights into actionable recommendations, paired with an advantageous familiarity with structured data, schema, content design, user intent analysis, and digital content governance. Strong written and verbal communication skills with the ability to explain optimization concepts clearly to both technical and non-technical audiences, work collaboratively across matrixed teams, and navigate compliance, accessibility, and quality considerations relevant to digital content environments.

Global Grade: SE6

Dort, wo Entgelttransparenz vorgeschrieben ist, geben wir die Informationen basierend auf dem Hauptstandort der Stelle an. Für diese Position ist der Hauptstandort Rotkreuz. Falls Du dich für einen anderen Standort interessierst, an denen die Stelle möglicherweise ebenfalls verfügbar ist, geben wir Dir die entsprechenden Entgeltinformationen im weiteren Verlauf des Bewerbungsprozesses.

Who we are

A healthier future drives us to innovate. Together, more than 100,000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let's build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it's urgent to deliver medical solutions right now - even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.