Digital Content Creation Manager

Roche; Rotkreuz; Presencial; CHF 110 000 - 160 000; Tempo integral

Resumo da oferta

Roche in Rotkreuz is seeking a Digital Content Creation Manager to lead the end-to-end production of high-quality global digital content for marketing channels. You will develop and maintain content tailored to diverse audiences worldwide, ensuring alignment with brand standards and playbooks.

You will collaborate with design, SEO, campaign management, and affiliate stakeholders, managing agencies and budgets while upholding editorial excellence and data-driven optimization.

Qualificações

• Proven professional experience in digital content creation and content strategy.
• Experience collaborating with design, SEO, campaign managers, and stakeholders.
• Strong copyediting, fact-checking, and editing of scientific/technical content.

Responsabilidades

• Develop and manage end-to-end production of global digital content assets.
• Maintain content calendar and ensure brand alignment across channels.
• Oversee agencies, freelancers, and budget compliance for digital content.

Descrição da oferta de emprego

The Position

The Digital Marketing organization and content subchapter bring together creative strategists, specialists, and communicators dedicated to delivering cohesive global campaigns. Working in close collaboration with design and SEO specialists, campaign managers, communicators, and cross-functional teams, the department ensures all scientific, technical, and digital marketing elements align with brand design, Divisional Standards, and the Digital Marketing Playbook to promote awareness and understanding of Roche’s solutions worldwide. The Digital Content Creation Manager is responsible for developing, managing, and maintaining high-quality global digital content for digital marketing channels, focusing on creating engaging and informative assets tailored to our target audiences across the world to promote Roche’s solutions. Managing content strategy, collaborating with key internal and affiliate stakeholders, and overseeing the end-to-end production of digital marketing assets, this role drives adoption of digital best practices, editorial alignment, and continuous process optimization. The Opportunity Drive and maintain the focus and integrity of the content strategy for key marketing channels within the subchapter, participating in the digital marketing editorial board to ensure appropriate placement, repurposing, and creation of content informed by data-driven insights. Collaborate alongside other marketers, design and SEO specialists, campaign manager experts, and communicators to develop cohesive content strategies, and communicate strategy, key tactics, and results to internal and affiliate stakeholders for feedback, alignment, and buy‑in. Manage agencies, freelancers, and vendors to deliver quality digital marketing assets on tight deadlines, while overseeing budget allocation, controlling costs within defined timelines and strategic objectives, and ensuring adherence to legal, procurement, financial, and brand standards. Review existing content, creatively repurpose it into alternative formats when applicable, curate relevant materials across multiple channels, and produce new content tailored to our digital channels, business priorities, and target audiences. Deliver engaging digital assets including product pages, reports, white papers, case studies, infographics, and short‑form videos/screencasts, supported by creating and maintaining an active content calendar. Perform meticulous copyediting, sub‑editing, and fact‑checking of short‑form and long‑form content for grammar, spelling, syntax, substance, and flow, ensuring copy is properly referenced with trusted sources and that scientific/technical content aligns with graphics and brand design. Ensure all content is strictly on‑brand, consistent in style, quality, and tone of voice for each audience, compliant with Roche branding, Divisional Standards, and the Digital Marketing Playbook, while developing guidelines, managing project timelines and expenses, and continuously optimizing processes for quality and efficiency.

Who You Are

You have proven professional experience in digital content creation, managing content strategy, and overseeing the end-to-end production of high‑quality digital marketing assets. You bring demonstrated expertise in collaborating with cross‑functional teams—including design and SEO specialists, campaign managers, communicators, and affiliate stakeholders to secure feedback, alignment, and buy‑in. You possess strong hands‑on capabilities in copyediting, sub‑editing, fact‑checking, and referencing complex scientific and technical materials with trusted sources across diverse short‑form and long‑form digital formats. You demonstrate solid experience managing agencies, freelancers, and vendor relationships, including managing budget allocations, controlling project costs, and enforcing legal, procurement, and brand compliance. You are skilled in content curation, editorial calendar management, creative content repurposing, utilizing data‑driven insights, and ensuring strict adherence to global brand voice, quality standards, and digital marketing playbooks.

Where pay transparency applies, details are provided based on the primary posting location. For this role, the primary location is Rotkreuz. If you are interested in additional locations where the role may be available, we will provide the relevant compensation details later in the hiring process.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life‑changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.