Senior Marketing Performance & Analytics Leader

Julius Baer

Zürich

Vor Ort

CHF 150.000 - 190.000

Vollzeit

vor 27 Stunden

Sei unter den ersten Bewerbenden

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Zusammenfassung

Julius Baer is seeking a Senior Expert Marketing Effectiveness & Performance to measure, optimise, and improve advertising and marketing effectiveness. You will ensure campaigns align with business objectives and deliver actionable insights to stakeholders.

You will lead performance reporting, drive test-and-learn initiatives, and collaborate with marketing teams and agency partners to institutionalise data-driven decision making.

Qualifikationen

8-10+ years in marketing effectiveness, analytics, or performance marketing.
Proven experience building and institutionalising marketing effectiveness capabilities.
Proven experience developing measurement frameworks.
Experience measuring integrated campaigns.
Ability to influence senior stakeholders.
Experience in financial services or premium brands preferred.

Aufgaben

Define campaign objectives, KPIs, and measurement frameworks
Measure campaign effectiveness and ROI
Generate actionable insights and recommendations
Lead performance reporting and dashboards
Drive test-and-learn and continuous improvement
Influence decision-making through evidence-based recommendations
Collaborate across marketing teams and agency partners

Kenntnisse

Marketing analytics

Campaign measurement

Data interpretation

Ausbildung

Bachelor's degree in Marketing / Digital Media / Analytics / Business Admin.

Marketing Analytics / Data Science / Market Research advantageous

Tools

Adobe Analytics

Google Analytics

Tableau

Jobbeschreibung