Data-Driven Marketing Analytics Specialist

Julius Baer; Zürich; Vor Ort; CHF 100.000 - 150.000; Vollzeit

Zusammenfassung

Julius Baer in Zürich seeks a Marketing Analytics Specialist passionate about delivering data-driven insights. You will analyze customer journeys, monitor marketing touchpoints, and create dashboards across Adobe Analytics, Google Cloud Platform, Tableau and Power BI.

You will translate datasets into actionable recommendations for operational teams and leadership, support A/B testing, define KPIs with stakeholders, and collaborate with the Data Specialist to improve data quality and analytics

Qualifikationen

• Bachelor’s or Master’s degree in Analytics, Statistics, Information Systems, Data Analytics, or related field.
• 2-3 years of experience in marketing analytics or a similar analytical role.
• Experience analysing marketing performance across digital and offline channels.
• Experience in dashboard development with Tableau and Power BI.
• Working knowledge of SQL and cloud platforms such as Adobe Analytics and BigQuery; Python is a plus.
• Understanding marketing objectives, A/B testing, conversion funnels, customer journey analytics, and marketing performance measurement.
• Familiarity with AI-powered analytics, automation, and self-service reporting is an advantage.
• Experience working with Scrum methodology and tools such as Jira.
• Ability to communicate analytical findings clearly and translate data into practical business recommendations.
• Excellent written and spoken German and English.

Aufgaben

• Analyse impact-generating customer journeys across digital touchpoints to identify trends and optimisation opportunities.
• Monitor and analyse marketing touchpoints and provide actionable recommendations to improve engagement and conversion outcomes.
• Create recurring reports, dashboards, and automated reporting solutions using Adobe Analytics, Google Cloud Platform (BigQuery), and related data sources.
• Consolidate data from multiple digital and offline marketing channels to create a holistic view of marketing performance and customer engagement.
• Translate datasets into business recommendations for operational teams, marketing stakeholders, and senior leadership.
• Support data validation and (A/B) testing activities.
• Partner with stakeholders to define KPIs, measurement approaches, and reporting requirements.
• Collaborate with the Data Specialist to enhance data quality, measurement standards, and tracking concepts.
• Serve as first-level technical support for analytics tools and dashboards (Tableau, Power BI, Adobe).

Kenntnisse

Marketing analytics

Data visualization

Communication

German & English fluency

SQL

Scrum / Jira

Ausbildung

Bachelor’s or Master’s degree in Analytics, Statistics, Information Systems, Data Analytics, or related field

Tools

Tableau

Power BI

Adobe Analytics

BigQuery

Python

Jobbeschreibung

Julius Baer in Zürich seeks a Marketing Analytics Specialist passionate about delivering data-driven insights. You will analyze customer journeys, monitor marketing touchpoints, and create dashboards across Adobe Analytics, Google Cloud Platform, Tableau and Power BI.

You will translate datasets into actionable recommendations for operational teams and leadership, support A/B testing, define KPIs with stakeholders, and collaborate with the Data Specialist to improve data quality and analytics