Marketing Performance Leader: Data-Driven Growth

Bank Julius Bär & Co. Ltd.; Zürich; Vor Ort; CHF 150.000 - 190.000; Vollzeit

Zusammenfassung

Julius Baer in Zürich seeks a Senior Expert Marketing Effectiveness & Performance to measure and optimise advertising and marketing impact. You will ensure campaigns align with business goals, deliver actionable insights, and drive data-driven decisions across teams.

Responsibilities include defining KPIs, building measurement frameworks, leading dashboards, and fostering test-and-learn cultures. The role requires strong analytics, stakeholder influence, and fluency in English (German a plus).

Qualifikationen

• Bachelor’s degree in Marketing, Digital Media, Analytics, Business Administration or a related field.
• Additional qualifications in Marketing Analytics, Data Science, Market Research, or Digital Marketing are an advantage.
• Fluent in English; German is a plus.
• 8–10+ years in marketing effectiveness, analytics, or performance marketing.

Aufgaben

• Define campaign objectives, KPIs, and measurement frameworks.
• Measure campaign effectiveness and ROI.
• Generate actionable insights and recommendations.
• Lead performance reporting and dashboards.
• Drive test-and-learn and continuous improvement.
• Influence decision-making through evidence-based recommendations.

Kenntnisse

Marketing analytics

Campaign measurement

Data interpretation

Stakeholder management

Cross-functional collaboration

English proficiency

Ausbildung

Bachelor’s degree in Marketing, Digital Media, Analytics, Business Administration or related field

Tools

Adobe Analytics

Google Analytics

Tableau

Jobbeschreibung

Julius Baer in Zürich seeks a Senior Expert Marketing Effectiveness & Performance to measure and optimise advertising and marketing impact. You will ensure campaigns align with business goals, deliver actionable insights, and drive data-driven decisions across teams.

Responsibilities include defining KPIs, building measurement frameworks, leading dashboards, and fostering test-and-learn cultures. The role requires strong analytics, stakeholder influence, and fluency in English (German a plus).