Marketing Analytics Specialist — Data-Driven Insights

Bank Julius Bär & Co. Ltd.; Zürich; Vor Ort; CHF 120.000 - 180.000; Vollzeit

Zusammenfassung

Julius Baer is hiring a Marketing Analytics Specialist to deliver data-driven insights and optimise marketing measurement across digital touchpoints. You will build dashboards using Tableau and Power BI, validate data, and translate findings into actionable recommendations for marketing and leadership teams.

The role requires 2-3 years in marketing analytics, a strong grounding in SQL and cloud analytics platforms, and excellent German and English communication.

Qualifikationen

• Bachelor’s or Master’s degree in Analytics, Statistics, Information Systems, Data Analytics, or a related field.
• 2-3 years of experience in marketing analytics or a similar analytical role.
• Experience analysing marketing performance across digital and offline channels.
• Dashboard development and data visualization using Tableau and Power BI.
• Working knowledge of SQL and cloud platforms such as Adobe Analytics and BigQuery.
• Python is a plus.
• Strong communication of analytical findings to non-technical stakeholders.
• Excellent written and spoken German and English.

Aufgaben

• Analyse customer journeys across digital touchpoints to identify trends and optimisation opportunities.
• Monitor marketing touchpoints and provide recommendations to improve engagement and conversions.
• Create recurring reports, dashboards, and automated reporting using Tableau, Power BI, Adobe, and BigQuery.
• Consolidate data from digital and offline channels for a holistic performance view.
• Translate data into practical business recommendations for various stakeholders.
• Support data validation and A/B testing activities.
• Collaborate with stakeholders to define KPIs and reporting requirements.
• Work with Data Specialist to ensure data quality and analytics capabilities.

Kenntnisse

Marketing analytics

Dashboard development

SQL

Python

German

English

Tableau

Power BI

Ausbildung

Bachelor’s or Master’s degree in Analytics or related field

Tools

Tableau

Power BI

BigQuery

Adobe Analytics

Jira

SQL

Jobbeschreibung

Julius Baer is hiring a Marketing Analytics Specialist to deliver data-driven insights and optimise marketing measurement across digital touchpoints. You will build dashboards using Tableau and Power BI, validate data, and translate findings into actionable recommendations for marketing and leadership teams.

The role requires 2-3 years in marketing analytics, a strong grounding in SQL and cloud analytics platforms, and excellent German and English communication.