Senior Marketing Analytics & Performance Lead

Bank Julius Bär & Co. Ltd.; Zürich; Vor Ort; CHF 140.000 - 180.000; Vollzeit

Zusammenfassung

Bank Julius Baer & Co. Ltd. in Zürich seeks a Senior Expert Marketing Effectiveness & Performance to measure, optimise and continually improve advertising and marketing effectiveness. You will align campaigns with business objectives and deliver data-driven insights.

You will lead KPI definition, measurement frameworks, performance dashboards and a culture of test-and-learn across marketing teams and agency partners. Fluent in English; German is a plus.

Qualifikationen

• Bachelor’s degree in Marketing, Digital Media, Analytics, Business Administration or related field.
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Aufgaben

• Define campaign objectives, KPIs, and measurement frameworks.
• Measure campaign effectiveness and ROI.
• Generate actionable insights and recommendations.
• Lead performance reporting and dashboards.
• Drive test-and-learn and continuous improvement.
• Influence decision-making through evidence-based recommendations.
• Collaborate across marketing teams and agency partners.

Kenntnisse

Fluent English

German language

Stakeholder management

Communication skills

Strategic thinking

Hands-on approach

Ausbildung

Bachelor's degree in Marketing/Analytics/Business

Tools

Adobe Analytics

Google Analytics

Tableau

Jobbeschreibung

Bank Julius Baer & Co. Ltd. in Zürich seeks a Senior Expert Marketing Effectiveness & Performance to measure, optimise and continually improve advertising and marketing effectiveness. You will align campaigns with business objectives and deliver data-driven insights.

You will lead KPI definition, measurement frameworks, performance dashboards and a culture of test-and-learn across marketing teams and agency partners. Fluent in English; German is a plus.