Senior Manager Lifecycle Marketing

amnis; Zürich; Hybrid; CHF 120,000 - 180,000; Full time

Job summary

amnis, a Zurich-headquartered fintech, seeks a senior Lead Nurture & Conversion to own the nurture engine, keep leads warm, and turn interest into pipeline. You will build multi-touch journeys in Salesforce and define lead scoring to ensure a clean handoff to sales.

Collaborate with the Head of Performance Marketing and CMO to shape strategy, build the V1, and extend nurture into onboarding and monetization as our self-serve funnel matures, contributing to rapid growth across Europe.

Qualifications

• 6+ years in lifecycle, CRM, or demand-gen, ideally B2B SaaS, regulated industries like fintech with sales-led cycles.
• A hands-on Salesforce builder who also thinks strategically.
• Someone with a track record of turning nurture into pipeline, not just open rates.
• Comfortable building 0→1; you will shape strategy with our Head of Performance Marketing and CMO, and build V1 yourself (execution support arrives in 2027).
• Tech-savvy and confident in leveraging AI tools to maximize your output.

Responsibilities

• Build multi-touch nurture journeys in Salesforce that move marketing leads toward a demo or onboarding, at their own pace.
• Set up lead scoring and a clean MQL→Sales handoff so no lead is left hanging.
• Earn trust with a CFO and CEO audience through well-sequenced education and proof.
• Later, extend into onboarding, activation, and monetization as our self-serve funnel matures.

Skills

Lifecycle marketing

CRM

Salesforce

Demand generation

Strategic thinking

AI tools usage

Tools

Salesforce

Job description

Your mission

Lead Nurture & Conversion

Remote / Hybrid

• Full-time
• Growth / Marketing

We offer a considered, high-trust product to finance leaders, with an extended path to purchase.

Your job is to build the nurture engine that keeps those leads warm and turns them into pipeline. It’s one of the key unlocks for our growth.

What you will do

• Build multi-touch nurture journeys in Salesforce that move marketing leads toward a demo or onboarding, at their own pace.
• Set up lead scoring and a clean MQL→Sales handoff so no lead is left hanging.
• Earn trust with a CFO and CEO audience through well-sequenced education and proof.
• Later, extend into onboarding, activation, and monetization as our self-serve funnel matures.

Your profile

You are

• 6+ years in lifecycle, CRM, or demand-gen, ideally B2B SaaS, regulated industries like fintech with sales‑led cycles.
• A hands‑on Salesforce builder who also thinks strategically.
• Someone with a track record of turning nurture into pipeline, not just open rates.
• Comfortable building 0→1; you will shape strategy with our Head of Performance Marketing and CMO, and build V1 yourself (execution support arrives in 2027).
• Tech‑savvy and confident in leveraging AI tools to maximize your output.

Why amnis?

amnis is a Zurich‑headquartered fintech that re‑thinks cross border finances for international companies, and we are at the beginning of our growth journey. The opportunity: if you join us now, you get to shape how we grow—not inherit someone else’s playbook.

We are a sharp and genuinely friendly team that runs on transparency. Information is shared openly across the company, and ideas are judged on merit, not age, tenure or title. The best idea wins, and our leadership listens to every good one, whoever it comes from. Expect deep expertise worn lightly, a lot of humor, and real collaboration across functions.

Because we are early in our scale‑up, your work is visible and it counts. You won’t be a small fish in a big pond. What you build moves the needle, and you can see the impact on the business directly—which is both rewarding and genuinely fun. For a senior manager who wants to grow in scope and ownership, there’s real room for this role to expand as we scale.

If you want to own and build the function from a blank canvas, we’d love to talk.

About Us

AMNIS is a Fintech company with the mission to reshape international transaction banking for SMEs. Founded in Zurich in 2014, Amnis simplifies international business for small and medium-sized companies across Switzerland and Europe.

Amnis follows Revolut as the second European company in the Mastercard Start Path program. Our online platform enables SMEs to easily, quickly, and cost‑efficiently manage international payments, foreign currencies and corporate card payments with integrated expense management and much more. Today, more than 4,000 SMEs across Switzerland and Europe rely on Amnis.

After entering several new markets, we are strengthening our teams and are looking for motivated, customer-oriented people who want to become part of a fast‑growing European Fintech in its scale‑up phase.