Remote Social Media & Influencer Lead — Pets

Jobgether; Switzerland; Remote; CHF 110,000 - 145,000; Full time

Benefits offered by this job

Fully remote work

Permanent contract

Opportunity to lead creative/social团队

Job summary

Jobgether in Switzerland is seeking an Influencer and Social Media Lead to shape and grow the brand’s organic digital presence remotely from Switzerland. You will oversee social media strategy, influencer partnerships, and the development of engaging short-form and long-form content across YouTube, Instagram, and TikTok.

You will manage a creative team, coordinate external agencies and creators, and develop content ranging from YouTube videos to educational guides and digital PR.

Qualifications

• Several years of experience developing and managing short-form, long-form, and evergreen content across Instagram, TikTok, and YouTube.
• Proven experience managing external content producers, freelancers, creative partners, or agencies.
• Previous experience in a team leadership role, either through direct management or functional leadership of content creators and social media professionals.
• Strong SEO expertise, including both content strategy and technical SEO, beyond basic keyword research.
• Demonstrated understanding of Generative Engine Optimization (GEO) and AI Search.
• Strong editorial judgment and attention to detail, particularly for health-related content.
• Excellent written and verbal communication in German, with good English proficiency.
• Strong organizational and project management skills across multiple channels.

Responsibilities

• Social Media Strategy: Develop, grow, and optimize organic social media channels across Instagram, TikTok, and YouTube.
• Editorial Planning: Create and manage an integrated editorial calendar across all organic channels.
• Team and Influencer Management: Lead Creator and Influencer team, oversee influencer campaigns.
• Long-Form and Evergreen Content: Develop YouTube videos, blog articles, and educational guides.
• Public Relations and Earned Media: Build relationships with publications and external publishers.
• SEO and GEO: Drive organic visibility and AI-generated search results.
• Agency and Partner Coordination: Manage external agencies, freelancers, and production partners.
• Content Optimization: Monitor performance and refine formats and distribution strategies.

Skills

Social media strategy

Influencer management

Editorial planning

Team leadership

SEO and GEO

Content optimization

German fluency

English proficiency

Digital PR

Tools

YouTube

Instagram

TikTok

Job description

Jobgether in Switzerland is seeking an Influencer and Social Media Lead to shape and grow the brand’s organic digital presence remotely from Switzerland. You will oversee social media strategy, influencer partnerships, and the development of engaging short-form and long-form content across YouTube, Instagram, and TikTok.

You will manage a creative team, coordinate external agencies and creators, and develop content ranging from YouTube videos to educational guides and digital PR.