Qualitative Research Manager: F&B Insights & Storytelling

Ipsos in the UK; Genf; On-site; CHF 120,000 - 170,000; Full time

Job summary

Ipsos Geneva is seeking a (Senior) Qualitative Research Manager to lead end-to-end qualitative projects, including design of discussion guides, fieldwork, and storytelling-based insights for global brands. Focus will include F&B categories and multi-market assignments, leveraging AI-enabled tools and a collaborative team environment.

You will mentor early-career researchers, drive innovative methodologies, and present actionable insights to clients, balancing strategic thinking with hands-on

Qualifications

• 5-7+ years of qualitative research experience in insight, research or strategy, including agency experience
• F&B experience is essential, alongside FMCG categories
• Experience in multi-market projects
• Experience running in-depth interviews and focus groups
• Well-versed in report writing and deliverables
• Ability to build connections with consumers and understand what and why
• Confidence in storytelling and presenting to clients
• Good communications skills, written and oral
• Sound problem-solving skills
• AI-advocate

Responsibilities

• Lead end-to-end qualitative research projects from brief to delivery
• Design discussion guides and facilitate fieldwork (face-to-face and virtual)
• Generate insights and present findings to clients
• Develop and apply innovative methodologies and AI-enabled tools
• Collaborate with a global Ipsos team across categories (esp. F&B)
• Mentor junior researchers and contribute to continuous learning

Skills

Qualitative research

F&B experience

Multi-market projects

In-depth interviews

Focus groups

Storytelling

Client presentations

Job description

Ipsos Geneva is seeking a (Senior) Qualitative Research Manager to lead end-to-end qualitative projects, including design of discussion guides, fieldwork, and storytelling-based insights for global brands. Focus will include F&B categories and multi-market assignments, leveraging AI-enabled tools and a collaborative team environment.

You will mentor early-career researchers, drive innovative methodologies, and present actionable insights to clients, balancing strategic thinking with hands-on