Product Manager Digital Solutions

Envista Holdings Corporation; Zürich; On-site; CHF 90,000 - 130,000; Full time

Job summary

Nobel Biocare in Switzerland seeks a Product Manager Digital Solutions to own the product lifecycle from strategy to execution, shaping the portfolio for dental prosthetics and digital solutions. You will translate customer needs into insights, drive pricing, marketing messaging, and collaboration with regional sales, marketing, and training teams to accelerate growth and market share.

The role requires strong market analysis, cross-functional coordination, and a focus on delivering compelling

Qualifications

• 3-5 years product/project management experience / commercial experience in dental/medical devices
• Good business and sales acumen with analytic skills and marketing insights to drive growth
• Good understanding of marketing channels, social media, CRM, data modeling
• Experience partnering with product development to create marketing plans for new offerings

Responsibilities

• Own product lifecycle from strategic planning to tactical activities and phase-outs
• Analyze global market intelligence, trends, opportunities and competitive landscape
• Review pricing throughout product lifecycle based on competitive environment and overall portfolio strategy
• Track regional performance through close collaboration with sales and drive local action plans
• Define target customer and establish clear value prop for Procera BU portfolio
• Work with marketing, training and education and sales to ensure assets are in place to drive sales
• Provide guidance to ensure event-related sales/marketing material supports priorities

Skills

Product management

Marketing analytics

Market research

Pricing strategy

Job description

Switzerland, Zurich, Kloten

Full time

R5027684

Job Description:

Product Digital Solutions is responsible for supporting the long-term growth of Business Unit Prosthetics and Digital solution portfolio. Working closely with our Regional Commercial teams & Product Management team, Product Manager Digital Solutions is responsible to contribute to innovation pipeline for the Business Unit aligned with the company strategy for new product launches as well as lifecycle management of existing products, including defining product KPIs and revenue targets.

She/he will further drive market share gains by developing and communicating a clear Value Proposition and executing innovative marketing strategies that support our growth by working closely collaboration with other functions such as marketing managers, T&E, community building and commercial organizations, leveraging EBS toolbox.

Product Strategy, Life Cycle Management

• Is product owner and leads entire product life cycle from strategic planning to tactical activities and phase‐outs

• Contributes insights and recommendations for short, mid & long-term strategy for the portfolio of products, with the goal to set Procera Business Unit apart with a complete and innovative portfolio

• Close understanding of customer needs: via proactive market research and gathering input from Global Key Experts & every day, mainstream customers

• Monitor, analyse, and evaluate product performance and customer feedback to identify product improvements

• Works independently, with guidance in only the most complex situations

Business and Competitive intelligence

• Analyze global market intelligence, trends, opportunities & competitive landscape

Pricing

• Reviews and adapts pricing throughout product lifecycle based on competitive environment and overall portfolio strategy.

Commercial Planning & Analysis

• Clear understanding of global, regional and local dynamics affecting sales.

• Track regional performance through close collaborates with sales team – setting requirements on local commercial readiness & help to drive local action plans

Marketing & T&E Content (Messaging, Claims, Positioning) & Communication

• Defines target customer & establishes clear value prop for Procera BU portfolio offering including claims & key messaging for assigned products, activities and campaigns

• Work closely with marketing manager, training and education and sales to ensure needed internal and external assets e.g. fight sheet, website etc are in place to drive sales

• Provide guidance to ensure all event‑related sales/marketing material support the priorities & focus products/ solutions or campaigns including agreed value proposition & product positioning

• Provide guidance & review/approve content created by training department to ensure product purpose, positioning & value proposition comes across in training material

• Proactive & regular communication with customers, regional heads, sales a to understand what is working well and what not

T&E & Events

• For new product introductions: support training department in creation of internal training materials & internal trainings (Train the Trainer approach) based on customer segmentation & value prop

• Provide ad‑hoc support in bringing content to key events and congresses

Job Requirements:

• 3- 5 years product/project management experience /commercial experience in dental/ medical devices
• Good business and sales acumen with analytic skills and marketing insights to drive growth, offer innovative solutions to problems, and to meet customers' needs
• Good understanding of marketing channels, social media, CRM, data modeling
• Successful results leveraging data and analytics to gain actionable insights that enable product/solution development and business growth
• Experience partnering with product development to create marketing plans for new offerings.
• Successful results leveraging data and analytics to gain actionable insights that enable product/solution development and business growth
• Experience partnering with product development to create marketing plans for new offerings.

Operating Company:

Nobel Biocare

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry‑leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.

Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end‑to‑end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com.