Product Manager Digital Solutions

Nobel Biocare Services AG; Kloten; On-site; CHF 110,000 - 160,000; Full time

Job summary

Envista's Product Digital Solutions team seeks a Product Manager to drive the strategy and lifecycle of the Prosthetics and Digital solution portfolio. You will work with regional teams, product management, and T&E to define KPIs, revenue targets, and a strong value proposition that differentiates the portfolio.

You will monitor market trends, gather customer insights, and collaborate to launch new offerings while optimizing existing products through lifecycle management and pricing

Qualifications

• 3-5 years product/project management experience in dental/medical devices.
• Strong business and sales acumen with analytics to drive growth.
• Good understanding of marketing channels, social media, CRM and data modeling.
• Experience partnering with product development to craft marketing plans.
• Proven ability to translate insights into product strategy and lifecycle actions.

Responsibilities

• Define product strategy and lifecycle from planning to phase-out.
• Analyze market trends, customer needs and competitive landscape.
• Collaborate with regional sales, marketing, and T&E to drive growth.
• Develop pricing guidance based on portfolio strategy and market data.
• Owner of KPIs, revenue targets and value proposition for portfolio.

Skills

Product management

Project management

Marketing insights

Sales acumen

Tools

CRM

Data modeling

Job description

Product Digital Solutions

Job Description: Product Digital Solutions is responsible for supporting the long-term growth of Business Unit Prosthetics and Digital solution portfolio. Working closely with our Regional Commercial teams & Product Management team, Product Manager Digital Solutions is responsible to contribute to innovation pipeline for the Business Unit aligned with the company strategy for new product launches as well as lifecycle management of existing products, including defining product KPIs and revenue targets. She/he will further drive market share gains by developing and communicating a clear Value Proposition and executing innovative marketing strategies that support our growth by working closely collaboration with other functions such as marketing managers, T&E, community building and commercial organizations, leveraging EBS toolbox. Product Strategy, Life Cycle Management Is product owner and leads entire product life cycle from strategic planning to tactical activities and phase-outs Contributes insights and recommendations for short, mid & long-term strategy for the portfolio of products, with the goal to set Procera Business Unit apart with a complete and innovative portfolio Close understanding of customer needs: via proactive market research and gathering input from Global Key Experts & every day, mainstream customers Monitor, analyse, and evaluate product performance and customer feedback to identify product improvements Works independently, with guidance in only the most complex situations Business and Competitive intelligence Analyze global market intelligence, trends, opportunities & competitive landscape Pricing Reviews and adapts pricing throughout product lifecycle based on competitive environment and overall portfolio strategy. Commercial Planning & Analysis Clear understanding of global, regional and local dynamics affecting sales. Track regional performance through close collaborates with sales team – setting requirements on local commercial readiness & help to drive local action plans Marketing & T&E Content (Messaging, Claims, Positioning) & Communication Defines target customer & establishes clear value prop for Procera BU portfolio offering including claims & key messaging for assigned products, activities and campaigns Work closely with marketing manager, training and education and sales to ensure needed internal and external assets e.g. fight sheet, website etc are in place to drive sales Provide guidance to ensure all event-related sales/marketing material support the priorities & focus products/ solutions or campaigns including agreed value proposition & product positioning Provide guidance & review/approve content created by training department to ensure product purpose, positioning & value proposition comes across in training material Proactive & regular communication with customers, regional heads, sales a to understand what is working well and what not T&E & Events For new product introductions: support training department in creation of internal training materials & internal trainings (Train the Trainer approach) based on customer segmentation & value prop Provide ad-hoc support in bringing content to key events and congresses

Job Requirements

3- 5 years product/project management experience /commercial experience in dental/ medical devices Good business and sales acumen with analytic skills and marketing insights to drive growth, offer innovative solutions to problems, and to meet customers' needs Good understanding of marketing channels, social media, CRM, data modeling Successful results leveraging data and analytics to gain actionable insights that enable product/solution development and business growth Experience partnering with product development to create marketing plans for new offerings. Successful results leveraging data and analytics to gain actionable insights that enable product/solution development and business growth Experience partnering with product development to create marketing plans for new offerings. #LI-PG1

Operating Company

Nobel Biocare Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place. Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care. Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit www.envistaco.com.