Product Lead, Self-Serve Growth for B2B SaaS (Remote)

Jobgether; Switzerland; Remote; CHF 140,000 - 210,000; Full time

Benefits offered by this job

Flexible, remote-first work

Attend industry conferences

Global collaboration

Exposure to open-source AI/tools

Impactful growth initiatives

Job summary

Jobgether in Switzerland seeks a Product Lead, Self-Serve Growth to drive acquisition, activation, conversion, and revenue across self-serve digital experiences. You will own end-to-end journeys from discovery to subscriptions, collaborating with engineering, design, marketing, and revenue teams.

You will design scalable growth strategies for a web data and AI ecosystem, optimizing onboarding, documentation, and onboarding interactions.

Qualifications

• 5–8+ years in growth, growth product management, lifecycle marketing, or funnel optimization roles.
• Proven success driving customer acquisition and managing growth funnels in B2B SaaS or developer-focused businesses with self-serve or PLG models.
• Experience with developer tools, APIs, data products, or other technical audiences.
• Deep understanding of how engineers discover, evaluate, adopt, and integrate technical products.
• Build high-performing websites that generate demand and conversions with ownership of outcomes.
• Track record of improving activation, free-to-paid conversion, revenue expansion, and churn reduction.

Responsibilities

• Own and optimize the full self-serve funnel: signup, trial, activation, paid conversion, expansion.
• Lead the product roadmap for the website and app interface with engineering and design teams.
• Turn the website into a strong acquisition and conversion channel through messaging and content.
• Design PLG journeys across developer ecosystems and AI platforms.
• Improve onboarding with documentation, SDKs, code examples, and initial interactions.
• Develop customer data strategies using usage signals and firmographics for personalized onboarding.
• Partner with Revenue Ops to identify high-potential prospects and optimal sales engagement.
• Establish a structured experimentation framework with hypotheses, A/B tests, and funnel analysis.
• Collaborate with product marketing, engineering, design, customer success, RevOps, and sales.
• Monitor KPIs like signup-to-activation, trial-to-paid, self-serve revenue, and QLs.

Skills

Growth PM

B2B SaaS

Developer tools

Experimentation

Analytics

Cross-functional

Tools

Amplitude

Mixpanel

GA4

Job description

Jobgether in Switzerland seeks a Product Lead, Self-Serve Growth to drive acquisition, activation, conversion, and revenue across self-serve digital experiences. You will own end-to-end journeys from discovery to subscriptions, collaborating with engineering, design, marketing, and revenue teams.

You will design scalable growth strategies for a web data and AI ecosystem, optimizing onboarding, documentation, and onboarding interactions.