Pre-Opening Hotel Marketing Lead

Apex Alliance Hotel Management; Graubünden; On-site; CHF 75,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Accommodation provided

Meal provided daily

Leisure stay rates

Job summary

Apex Alliance Hotel Management seeks a hands-on marketing lead for Waldhaus Flims, Grand Resort & Spa, Curio Collection by Hilton, to drive day-to-day marketing across rooms, F&B, spa and M&E. You will implement campaigns, manage content, and coordinate agencies for the pre-opening and first operating season.

You will be onsite daily at Waldhaus Flims in Graubünden, working closely with teams to shape the guest experience and execute the commercial plan across channels, brand platforms, and

Qualifications

• 2+ years of hands-on marketing experience, ideally in a hotel, resort, restaurant or spa.
• Multi-outlet understanding: you know how to market rooms, F&B, spa and events, each to its own audience.
• Strong content creation skills: you can shoot photos and short videos on a phone, edit them and write clear copy.
• Social media management across Instagram, Facebook, LinkedIn and other channels.
• Hands-on paid ads experience across Meta, Google and LinkedIn Ads.
• Guest focus: ideas to enhance the guest journey and deliver a 5-star experience.
• Email marketing: building and sending newsletters and campaigns.
• Website management: updating content for the hotel and outlets.
• Local listings and reviews: managing Google Business Profile and review sites.
• Working knowledge of Hilton brand platforms, or ability to learn fast.
• Being hands-on and self-sufficient: you do the work yourself.
• Structured and organized: manage several outlets and deadlines.
• Languages: German and English fluent; Italian or French an advantage.

Responsibilities

• Plan and run marketing for every outlet: rooms, restaurant, bar, spa and M&E in line with the annual marketing plan and budget.
• Support the opening: pre-opening campaigns, launch activity and the first operating season.
• Create and publish content: capture photo and video onsite or coordinate photoshoots, write copy, and manage the hotel's social media channels day to day.
• Keep the hotel's digital presence up to date: website, Hilton brand platforms, booking channels, Google Business Profile and review sites.
• Build campaigns and promotions for each outlet: seasonal offers, spa packages, restaurant and bar events, M&E and wedding marketing, email newsletters.
• Produce sales and marketing collaterals: menus, fact sheets, brochures, signage and in-house guest materials.
• Apply the Curio Collection by Hilton brand standards and the Waldhaus Flims brand guidelines to everything published.
• Brief and coordinate agencies, photographers and freelancers, and check quality of deliverables.
• Work with local partners, tourism boards and media: PR support, influencer and press visits, partnerships in Flims Laax region.
• Track and report results monthly: channel performance, campaign results, social and review metrics.

Skills

Marketing experience

Multi-outlet marketing

Content creation

Social media

Paid advertising

Guest experience

Email marketing

Website management

Local listings

Brand platforms

Hands-on

Structured & organized

German & English fluency

Job description

Apex Alliance Hotel Management seeks a hands-on marketing lead for Waldhaus Flims, Grand Resort & Spa, Curio Collection by Hilton, to drive day-to-day marketing across rooms, F&B, spa and M&E. You will implement campaigns, manage content, and coordinate agencies for the pre-opening and first operating season.

You will be onsite daily at Waldhaus Flims in Graubünden, working closely with teams to shape the guest experience and execute the commercial plan across channels, brand platforms, and