PLG Strategy Lead

Adobe; Basel; Vor Ort; CHF 260.000 - 380.000; Vollzeit

Zusammenfassung

Adobe is seeking a leader to analyze, structure, and continuously improve our Product-Led Growth (PLG) workstreams. You will define strategy, establish cross-functional alignment, and build metrics, reporting, and governance frameworks to accelerate PLG-driven growth across Product, Engineering, Marketing, Sales, and Customer Success.

You will partner with stakeholders to align on priorities, create centralized information flows, and drive a scalable PLG motion that protects speed, autonomy, and

Qualifikationen

• Experience leading PLG or product strategy initiatives.
• Proven ability to align multiple functions (Product, Engineering, Marketing, GTM).
• Deep understanding of PLG mechanics, experiments, and growth loops.
• History of integration or operating model transformations in large product ecosystems.
• Ability to synthesize complex inputs into clear strategic guidance.
• Experience influencing SVP/EVP-level leaders.

Aufgaben

• Analyze and structure PLG workstreams, assessing engines, activation loops, channels, and quarterly planning.
• Define a scalable operating model aligned with governance, compliance, and brand requirements.
• Build metrics, dashboards, and governance frameworks to track PLG velocity and business impact.
• Operationalize PLG across the end-to-end lifecycle with cross-functional workflows and playbooks.

Kenntnisse

PLG leadership

Cross-functional leadership

Data-driven growth

Strategy development

Stakeholder management

Executive communication

Jobbeschreibung

THE OPPORTUNITY

Adobe is looking for a leader to analyze, structure, and continuously improve our Product-Led Growth (PLG) workstreams — aligning them with Adobe's operating model while protecting the speed, autonomy, and data‑driven decision culture that make PLG effective.

In this role, you will define strategy, establish cross‑functional alignment, and build the metrics, reporting, and governance frameworks required to accelerate product‑led business growth. You’ll work across Product, Engineering, Marketing, Sales, Operations, and Customer Success to ensure a unified, scalable, and high‑impact PLG motion that supports Adobe’s growth ambitions and improves the value of PLG.

What You’ll Do

Analyze & Structure the PLG Workstreams

• Lead a complete assessment of how PLG engines operate, including activation loops, acquisition channels, the data‑driven experimentation culture, segmentation strategy, and quarterly OKR‑led planning.
• Define a scalable operating model that preserves PLG speed while aligning with Adobe’s governance, compliance, and brand requirements.
• Identify friction points where Adobe systems may slow PLG velocity and create mitigation strategies that prioritize customer value.

Define Integration Strategy & Cross‑Company Alignment

• Establish a strategy for how PLG should integrate into Adobe’s broader product, marketing, and GTM model.
• Partner with stakeholders across the business to create a unified approach.
• Bring consistency and reduce redundant cross‑team requests by creating centralized information‑sharing processes and frameworks.
• Help define PLG integration priorities in partnership with cross‑functional owners.

Define Metrics, Analytics & Reporting Framework

• Build a metrics and taxonomy system to track customer health, demand, churn, PLG funnel performance, acquisition signals, and activation/expansion loops.
• Align Adobe’s reporting standards to eliminate discrepancies in signal meanings, data structure, and KPIs.
• Create dashboards and visibility rhythms that give the organization insight into the PLG growth engine across all segments.

Operationalize and Scale the Unified PLG Motion

• Define clear rules of engagement, escalation paths, and cross‑functional workflows to operationalize PLG across the end‑to‑end customer lifecycle.
• Work with Product, Marketing, CS, and Sales to build repeatable playbooks and ensure PLG, SLG, and hybrid GTM motions function cohesively.
• Support the buildout of new customer training, onboarding, and lifecycle programs as the combined PLG model scales.

Strategic Leadership & Change Management

• Drive cross‑org alignment by facilitating clarity of purpose, prioritization, and OKR‑focused execution across all PLG stakeholders.
• Ensure the integration protects revenue, customer trust, and employee engagement.
• Influence senior executives with clear strategy documents, recommendations, and integration plans.
• Build a long‑term roadmap for a combined PLG‑powered experience aligned to Adobe’s broader Experience Flywheel and future product vision.

Required Qualifications

• Experience in PLG, growth strategy, or product strategy leadership roles.
• Strong experience in cross‑functional leadership across product, marketing, engineering, and GTM.
• Deep understanding of PLG mechanics, experimentation models, and data‑driven growth loops (activation, retention, expansion).
• Proven track record of leading integration efforts or operating model transformations in complex, multi‑product organizations.
• Ability to synthesize complex cross‑org inputs into clear strategic recommendations.
• Strong communication skills, with experience influencing SVP/EVP‑level leaders.

Preferred Qualifications

• Experience in SEO, marketing technologies, or multi‑modal growth engines.
• Knowledge of enterprise‑grade operations models, compliance environments, and SLG–PLG hybrid motions.
• Familiarity with Adobe’s ecosystem and organizational model.

Success Criteria (First 12 Months)

• A fully defined PLG operating model adopted across Adobe.
• A unified set of metrics, reporting frameworks, and dashboards in place.
• Clear, repeatable cross‑functional workflows reducing integration friction across product, engineering, GTM, and customer‑facing teams.
• Demonstrated acceleration in activation, engagement, or expansion driven by improved PLG alignment.
• Establishment of a trusted cross‑company cadence with all major stakeholders.

Equal Employment Opportunity

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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