Performance Marketing Manager

Nestlé Nespresso SA; La Tour-de-Peilz; Vor Ort; CHF 65’000 - 95’000; Vollzeit

Zusammenfassung

An innovative company is seeking a Performance Marketing Manager to lead digital marketing strategies that drive customer acquisition and retention. This role offers the chance to work in a dynamic environment where creativity and data-driven strategies are celebrated. You will develop and optimize campaigns, manage budgets, and collaborate with cross-functional teams to enhance brand visibility. With a commitment to sustainability and a culture of inclusion, this is an exciting opportunity to make a significant impact in the world of premium coffee. Join a team where you can thrive and contribute to meaningful change.

Leistungen

Flexible working arrangements

Career development opportunities

Diversity and inclusion culture

Sustainability initiatives

Qualifikationen

• Minimum 3 years experience in performance marketing or digital marketing.
• Proven expertise in managing digital campaigns across various platforms.

Aufgaben

• Develop and execute performance marketing campaigns across digital channels.
• Manage annual budgets and allocate resources to maximize ROAS.

Kenntnisse

Performance Marketing

Digital Marketing

Analytics Tools

Smart Bidding Strategies

eContent Strategy

Cross-functional Collaboration

Fluent in English

Fluent in French

Ausbildung

Bachelor in Marketing

Master in Business Administration

Tools

CRM Tools

Digital Campaign Management Platforms

Jobbeschreibung

At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good. We place our people at the heart of our success – all 14,000 of them. To achieve this, we live by four behaviors. We Inspire, we Care, we Act, and we iNnovate. Want to be part of this exciting journey? Join the Nespresso team- Reimagine what coffee can be. Reimagine what you can become.

Position Snapshot

Location: La Tour-de-Peilz, Switzerland

Company: Nespresso Swiss Market

Act. Rate: 100%

Type of contract: Permanent contract

What We Offer At Nespresso

Exciting opportunities to develop your career your way

Flexible working arrangements - facilitating creativity and collaboration

A culture of diversity, inclusion and belonging where individuality is celebrated, and you can be the real you!

Quality and sustainability at the core of who we are and a critical vision of driving positive change

The opportunity to be part of a B Corp certified company and one of the world’s most trusted brands

Don’t hesitate to connect with us during the recruitment process to learn more.

Position Summary

As a Performance Marketing Manager, you will be responsible for developing, implementing, and optimizing performance media strategies across various digital channels. This role requires a data-driven mindset and a strong understanding of online marketing tactics to drive customer acquisition and retention for Nespresso Switzerland, on both B2C and B2B, in alignment with the full funnel strategy.

A Day in the Life of a Performance Marketing Manager

• Develop and execute performance marketing campaigns across digital media channels.
• Draft clear and concise campaign media briefs.
• Implement CRM targeting strategies to effectively exclude or target audiences, improving results on digital media touchpoints.
• Manage annual budgets and allocate resources effectively to maximize ROAS (Return on Advertising Spend) on performance media spend.
• Provide SEA results on a weekly basis to the e-commerce team to track website traffic performance & provide the product team with results on promotions and activations.
• Implement innovative product feed formats to enhance visibility and sales on our products and create product sets when necessary.
  
  

What Will Make You Successful

• Bachelor or Master Degree in Marketing, Business Administration, or a related field.
• Proven experience of a minimum of 3 years in performance marketing, digital marketing, or a related field, acquired in an agency or within a consumer goods or premium brand environment.
• Experience with managing and optimizing digital campaigns across various platforms.
• Proficiency in analytics tools.
• Proven expertise in Smart Bidding Strategies.
• Strong understanding of eContent Strategy in Media.
• Comprehensive knowledge of Full Funnel Strategy.
• Ability to collaborate with cross-functional teams & manage multiple projects.
• Fluent in English & French
  
  

Nestlé is committed to the accessibility of its recruitment process. If you require an adaptation during the recruitment process, please do let us know so we can support you effectively. All information will be treated confidentially.

At Nespresso, we’ve built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you’ll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best.

#Nespresso