Milka Brand Equity Lead, MEU

TN Switzerland; Zürich; Vor Ort; CHF 80’000 - 100’000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic marketing professional to lead brand equity for a major European chocolate brand. This role involves strategic planning, creative brand expression, and executing marketing campaigns across various channels. You will collaborate with cross-functional teams to align with the company's Vision 2030 growth agenda. If you are passionate about consumer behavior and eager to drive your career forward, this opportunity offers a chance to make a significant impact in a vibrant and innovative environment. Join a team that values creativity and analytics as you help shape the future of snacking.

Qualifikationen

• Experience in consumer behavior within the consumer goods sector.
• Ability to manage business objectives and develop seamless consumer experiences.

Aufgaben

• Lead strategic planning for Vision 2030 and manage brand campaigns.
• Develop and execute digital ecosystem strategies and communication frameworks.

Kenntnisse

Consumer behavior

Creative brand expression

Analytics

Effective communication

Team leadership

Jobbeschreibung

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Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Join us to lead Brand Equity for our biggest European chocolate brand, Milka. Working with both internal and external cross-functional stakeholders across 30+ countries, you will be responsible to align strategic priorities to our Vision 2030 growth agenda and leading the execution of our Marketing Excellence frameworks.

How you will contribute

Your core responsibilities will include:

1. Strategic planning process including Vision 2030, 3yr Strategic Plan, and steering committees with senior stakeholders

2. Central communication and media frameworks across total Chocolate portfolio

3. Creative brand expression and executing brand campaigns across omnichannel experiences

4. Design architecture and visual expression of brand distinctive assets

5. Digital ecosystem development and execution including breakthrough tech

What you will bring:

A desire to drive your future and accelerate your career and the following experience and knowledge:

1. Consumer behavior, preferably in the consumer goods sector in matrix environment

2. Developing a seamless consumer experience

3. Managing business objectives beyond brand and budget

4. Analytics and creativity

5. Leading and influencing teams and managing trade-offs

6. Communicating effectively, verbally and in writing, and executive presentation skills

7. Markets with diverse economic environments a distinct advantage

The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland. Country to country relocation support available through our Global Mobility Policies.

Business Unit Summary

At Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels like Cadbury, Milka and Alpen Gold chocolates, Oreo, belVita, LU and Tuc biscuits get safely into our customers' hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing