Media Intelligence Manager (m/f/d) for F. Hoffmann La Roche in Basel

We make it GmbH; Basel; On-site; CHF 110,000 - 150,000; Full time

Job summary

Cybersteel Inc. is seeking a Media Intelligence Manager to lead daily media reviews, crisis alerts, and deep-dive analyses focused on the Swiss and German-language media landscape. You will translate media and reputation data into actionable insights for Group Communications and key stakeholders.

As part of the Group Communications team, you will work with external partners, leverage AI/LLM tools, and help identify reputation risks and opportunities to inform strategic decisions in Switzerland.

Qualifications

• 5+ years in media intelligence, media monitoring, or communications analysis.
• Experience with Swiss- and German-language media landscapes.
• Experience applying AI and LLM tools to research and workflow.
• Fluent in German and English (written and spoken).

Responsibilities

• Deliver and quality-control daily media reviews, alerts, and recurring intelligence products.
• Monitor corporate reputation and emerging issues across news and digital channels, identifying risks and opportunities.
• Provide rapid media intelligence, situational assessments, and targeted research during issues or crises.
• Conduct resonance and reputation analyses to evaluate communications impact and topics.
• Collaborate with media monitoring agencies and vendors on service delivery and tool optimization.
• Support distribution of corporate media and investor releases across external and internal channels.

Skills

Media intelligence

News judgment

Analytical thinking

German fluency

English fluency

Cross-functional collaboration

Education

Higher education degree (Communications, Journalism, Data Analytics, Political Science)

Tools

Sprinklr

Brandwatch

Talkwalker

Unicepta

Factiva

Swissdox

Job description

Cybersteel Inc.
376-293 City Road, Suite 600
San Francisco, CA 94102

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Jobs

Datum: 05.11.2026

We make it GmbH is a company operating nationally in Switzerland. Thanks to many years of successful experience, it has a high level of competence in the personnel services sector. Concentration of placement activities on the core areas of industry, technology, office/administration, engineering, pharmaceuticals and IT. We make it GmbH places the highest demands on quality, ethics and discretion.

For our customer, the company F. Hoffmann La Roche, we are searching for:

Description

As a Media Intelligence Manager, you will support the day-to-day delivery and continuous development of the Media Intelligence capability within Group Communications. In this role, you bring clarity to complexity by translating media, social, and reputation data into timely, actionable intelligence. Combining daily intelligence reporting, deep-dive analysis, and research, you will support diverse stakeholder groups and collaborate closely with external partners, with a key focus on the Swiss and German-language media landscape. Working in close partnership with the Media Intelligence team, you will help identify emerging reputation risks and opportunities, evaluate the impact of communication activities, and enable well-informed, evidence-based decision-making.

The Perfect Candidate (M/F/D)

We are looking for an experienced Media Intelligence Manager to join Group Communications. In this role, you turn media, social, and reputation data into actionable intelligence, delivering daily media reviews, real-time crisis alerts, and deep-dive resonance analyses with a focus on the Swiss and German-language media landscape.

Working hours

Tasks

• Deliver and quality-control daily media reviews, alerts, and recurring intelligence products
• Monitor corporate reputation and emerging issues across news and digital channels, identifying and assessing risks and opportunities
• Provide rapid media intelligence, situational assessments, and targeted research during emerging issues or crises
• Conduct resonance and reputation analyses to evaluate communications impact, stakeholder narratives, and key topics
• Collaborate with media monitoring agencies and vendors on day-to-day service delivery, quality assurance, and tool optimization
• Support the timely distribution and publication of corporate media and investor releases across external and internal digital channels

qualifications

• Higher education degree in Communications, Journalism, Data Analytics, Political Science, or a related field (or equivalent professional experience)
• 5+ years of relevant experience in media intelligence, media monitoring, or communications analysis (healthcare or corporate affairs experience is an advantage)
• In-depth knowledge of the Swiss and German-language media landscapes and strong news judgment
• Hands-on experience with social listening and analytics platforms (e.g., Sprinklr, Brandwatch, Talkwalker, Unicepta) and media databases (e.g., Factiva, Swissdox)
• Proven ability to analyze complex data sets and translate them into concise, actionable insights
• Practical experience applying Artificial Intelligence (AI) and Large Language Model (LLM) tools to research, intelligence gathering, and workflow efficiency
• Fluency in both German and English (written and spoken) is required