Marketing & Retail Executive

LVMH; Signy-Avenex; On-site; CHF 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working hours

Remote work options

5 weeks vacation

Sabbatical leave up to 6 months

Healthcare contributions

Pension plan

Transport & meal subsidies

Onboarding & development opportunities

Exclusive discounts on TAG Heuer & LVM

Job summary

TAG Heuer, part of LVMH, seeks a Marketing & Retail Executive to lead the Swiss market. You will translate global brand strategies into compelling local retail plans, driving 360° marketing, client activations, and flawless VM across all points of sale.

You will own budget management, partner with local clubs, track KPIs, and coordinate campaigns with HQ while enhancing online-to-offline experiences through tailored CRM strategies.

Qualifications

• Master’s degree in marketing, communication, business development or related field.
• 5+ years of experience in retail marketing in luxury retail environments.
• Fluent in English and French; German is a plus.

Responsibilities

• Oversee end-to-end retail experience in the Swiss market, translating global brand strategies into local plans.
• Deliver world-class visual merchandising across stores and POS in line with guidelines and local adaptations.
• Forecast, order, and implement seasonal animations, window displays, and marketing materials while managing budgets.
• Build and execute an annual retail activation and event calendar to elevate client experience and store traffic.
• Identify and manage strategic local partnerships and client gifting.
• Monitor activation ROI and retail KPIs; lead reviews on best practices.
• Coordinate 360° marketing plans and campaigns with HQ; drive online-to-offline traffic through CRM and clienteling initiatives.
• Ensure consistent retail/e-retail content, media touchpoints and PR alignment to maximize brand visibility.
• Elaborate, monitor, and optimize budgets for marketing, events, media and VM.
• Analyze brand performance and consumer behavior to refine retail strategies.

Skills

Fluent English

Fluent French

German a plus

Education

Master’s Degree in Marketing, Communication, Business Development, or related fields

Tools

Word

Excel

PowerPoint

Job description

Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. Together, we shape the future of watchmaking and take on new challenges. Are you ready to make a difference with us?

YOUR MISSION

Within TAG Heuer Europe region, the Marketing & Retail Executive for the Swiss market will oversee the end-to-end retail experience, driving brand awareness, desirability, and sell-out across all channels. You will translate global brand strategies into high-impact local retail plans, combining 360° marketing, strategic client activations, and flawless visual merchandising (VM) standards across all points of sales.

Job responsibilities

• Store Appearance & Guidelines: Deliver and maintain world-class visual merchandising across all stores and POS, ensuring alignment with global guidelines and local market adaptations.
• Network Executions: Forecast, order, and implement seasonal animations, window displays, trade accessories, and PLV updates while managing VM material storage and budgets.
• Store Openings & Renovations: Support all relocations and refurbishment projects in coordination with HQ VM teams and local contractors.

2. Retail Activations, Events & Clienteling

• Annual Activation Plans: Build and execute an annual retail activation and event calendar to elevate the client experience and drive store traffic.
• Partnerships & Client Gifting: Identify and manage strategic local partnerships (e.g., lifestyle, sports, and automotive clubs) and client gifting.
• Performance Tracking: Monitor activation ROI, track retail KPIs, and lead reviews on competitor best practices.
• Local Campaign Execution: Coordinate 360° marketing plans, launch campaigns, and seasonal consumer animations in collaboration with HQ.
• Digital & CRM Strategy: Drive the digital transformation locally by supporting online-to-offline traffic generation, deploying tailored CRM and clienteling initiatives.
• Media & PR Alignment: Ensure consistency across retail/e-retail content, media touchpoints, and public relations initiatives to maximize brand visibility and Share of Voice (SOV).

4. Business Intelligence & Budget Management

• Budget Ownership: Elaborate, monitor, and optimize marketing, event, media, and VM budgets.
• Market Insights: Analyze quantitative and qualitative brand performance, consumer behavior, and the competitive landscape to refine retail and trade strategies.

Profile

• Education: Master’s Degree in Marketing, Communication, Business Development, or related fields.
• Experience: 5+ years of experience in retail marketing in luxury retail environments.
• Languages: Fluent in English and French (written and spoken); German would be a plus.
• Technical Skills: Mastery of Word, Excel, PowerPoint; strong digital literacy.

- Strong aesthetic sensibility with a deep understanding of luxury retail and watchmaking environments.

- Excellent project management, organizational, and analytical skills with a hands‑on, entrepreneurial mindset.

- Great interpersonal, negotiation, and communication skills, with a collaborative team-player attitude.

- Agility and adaptability to thrive in a fast‑paced, dynamic environment.

Additional information

Your benefits at TAG Heuer (non-exhaustive list):

• Flexible working hours, remote work options, and part‑time arrangements (depending on role requirements)
• A minimum of 5 weeks’ vacation, additional bridge days off, and extra leave days granted due to the company’s closure between Christmas and New Year’s Day
• Sabbatical leave up to 6 months, with continued pension coverage
• Attractive monthly contribution toward health insurance and access to competitive pension and benefits plans
• Financial contribution toward public transportation passes and meal expenses
• Tailor‑made onboarding program
• Career and development opportunities within the LVMH Group (internal training, mentoring, international mobility, and much more!)
• Exclusive discounts on selected TAG Heuer and LVMH products

As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger‑Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin‑Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.