PR, Celebrities & Influence Manager (W/M)

Hublot; Schweiz; Remote; CHF 150,000 - 210,000; Full time

Job summary

Hublot, the Swiss luxury watchmaker, is seeking a seasoned PR professional to lead global press and celebrity relations. You will centralize global PR launch plans, liaise with international markets and manage media partnerships to maximize coverage of our timepieces and collaborations.

You will monitor media results, align with markets on launches, events, and press trips, and develop compelling materials with Product Marketing, Events and Digital teams.

Qualifications

• Minimum 5 years in PR within luxury industry.
• Excellent written and verbal communication, creative initiatives.
• Dynamic, cross-functional collaboration with Events, Marketing and Product Marketing.

Responsibilities

• Global PR Coordination: Centralize global PR launch plans and liaise with international PR teams and markets on launches, events and press trip opportunities.
• Media Monitoring & Reporting: Coordinate media results with markets and international PR teams, liaising with LVMH counterparts to ensure consistent reporting.
• Market & Internal Alignment: Build strong relationships with markets to ensure local implementation of global PR strategy, working closely with Product Marketing, Go-to-Market, Events, Digital and Hospitality.
• Launches & Partnerships: Monitor local and global launches involving press and talent, leveraging brand partnerships and ambassadors to maximize media exposure.
• Media Relations & Requests: Manage media contacts, shooting requests, broadcast opportunities and product placements. Organize product presentations at the Manufacture and trade shows, including Watches & Wonders, and support local events such as boutique openings, product launches, fairs and partnership announcements.
• Press Materials & Resources: Lead press kit creation, including copywriting briefs, translations and presentations, in collaboration with Product and Studio teams. Ensure consistent messaging, manage the press lounge and press/blogger contact lists, and coordinate press kit distribution.
• PR Activations: Organize Manufacture visits, product presentations and press trips, managing logistics including hotels, rooming lists, gifting, itineraries and transfers.
• Performance Reporting: Prepare monthly, quarterly and post-event reports covering print, online and social media coverage. Monitor international media and KOL exposure and assess campaign ROI using DMR and the relevant influencer platform.

Skills

PR experience

Luxury brands

Celebrity management

Cross-functional work

English & French

Tools

MS Office

Job description

Our Maison holds a unique position in the world of Haute Horlogerie. Our hallmark? Liberating ourselves from convention through creativity. The Art of Fusion, reinvented, cultivated, and perfected, has permeated everything we do. All codes are challenged: materials, alloys, complications, tradition, and innovation alike. True to our convictions, our partnerships are equally diverse. Geniuses of sport, art, and music are devoted 'Hublotistas,' and the greatest football tournaments pulse to the rhythm of our chronometers.

As for you, passion is in your blood, and you're teeming with ideas. This fertile playground dedicated to time invites you to awaken the 'Hinventor' within, encourages exploration, seeing things on aBig Bangscale, and launching your talent and ideas into orbit until you createtheBang. It's up to you to strike hard, to be amazed, to surprise us, and to go where no one expects you.

Surprise the world to come.

Missions

Key Responsability: Press & PR

• Global PR Coordination: Centralize global PR launch plans and liaise with international PR teams and markets on launches, events and press trip opportunities.
• Media Monitoring & Reporting: Coordinate media results with markets and international PR teams, liaising with LVMH counterparts to ensure consistent reporting.
• Market & Internal Alignment: Build strong relationships with markets to ensure local implementation of global PR strategy, working closely with Product Marketing, Go-to-Market, Events, Digital and Hospitality.
• Launches & Partnerships: Monitor local and global launches involving press and talent, leveraging brand partnerships and ambassadors to maximize media exposure.
• Media Relations & Requests: Manage media contacts, shooting requests, broadcast opportunities and product placements. Organize product presentations at the Manufacture and trade shows, including Watches & Wonders, and support local events such as boutique openings, product launches, fairs and partnership announcements.
• Press Materials & Resources: Lead press kit creation, including copywriting briefs, translations and presentations, in collaboration with Product and Studio teams. Ensure consistent messaging, manage the press lounge and press/blogger contact lists, and coordinate press kit distribution.
• PR Activations: Organize Manufacture visits, product presentations and press trips, managing logistics including hotels, rooming lists, gifting, itineraries and transfers.
• Performance Reporting: Prepare monthly, quarterly and post-event reports covering print, online and social media coverage. Monitor international media and KOL exposure and assess campaign ROI using DMR and the relevant influencer platform.

Influence & Celebrities

• Strategy & Relationships: Contribute to the Maison’s global celebrity and influencer strategy and support local market initiatives. Manage relationships with talent and trade and lifestyle influencers, ensuring positive experiences and delivery of contractual commitments.
• Project Management: Lead PR launches, campaigns and projects from planning to execution and evaluation, ensuring delivery on time, within budget and in line with strategic objectives.
• Content & Events: Oversee talent and influencer content creation and distribution, ensuring brand consistency and quality. Coordinate talent participation in events to ensure seamless execution.
• Performance & Reporting: Analyse campaign KPIs, including reach, engagement, sentiment, media value and ROI, using Lefty. Prepare post-campaign reports and presentations with insights and recommendations.
• Compliance & Negotiations: Monitor industry trends, best practices and regulatory developments. Negotiate contracts, terms and deliverables with talent, influencers and their representatives, ensuring compliance with legal requirements and brand guidelines.

Profil

• A minimum of 5 years of experience in PR within the luxury industry, with a strong focus on celebrity and talent management.
• Excellent written and verbal communication skills, a genuine passion for communication and creativity, and the ability to develop impactful initiatives that deliver outstanding results.
• A dynamic and collaborative mindset, with proven experience working cross-functionally with teams such as Events, Marketing and Product Marketing.
• The ability to thrive in a fast-paced environment and manage tight deadlines effectively.
• Excellent prioritization, time management and organizational skills, with strong attention to detail.
• A results-driven mindset, with a strong focus on ROI, analytics and reporting.
• A sound understanding of PR-related legal matters, with the ability to manage endorsement contracts in collaboration with the Legal department.
• A strong understanding of the media and social media landscape.
• Proficiency in Microsoft Office applications, particularly Outlook, Excel and PowerPoint, as well as Microsoft Teams.
• Fluency in English and French; German is a plus.

Head office and manufacture