Marketing Project Lead – 360° Campaigns & Activation

VisilabGroup; Zürich; On-site; CHF 70,000 - 100,000; Full time

Job summary

EssilorLuxottica / VisilabGroup is seeking a Marketing Project Coordinator in Switzerland to plan, coordinate and deliver integrated 360° marketing campaigns that elevate brand visibility and drive commercial performance across channels.

You will work closely with local teams, HQ stakeholders and international brand partners to lead seasonal activations, product launches and trade marketing initiatives, ensuring flawless execution and measurable results.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 2–5 years of experience in Marketing, ideally within Retail, FMCG, Consumer Goods or Lifestyle industries.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent stakeholder management and communication skills.
• Analytical and data-driven mindset with the ability to translate insights into action.
• Proactive, hands-on and solution-oriented approach.
• Customer-centric mindset and passion for delivering exceptional experiences.
• Fluency in German and English; French would be an asset.

Responsibilities

• Lead Marketing Campaigns: Develop and manage the annual promotional marketing calendar.
• Drive 360° campaigns, seasonal activations, product launches and local marketing initiatives.
• Drive customer acquisition, retail traffic and conversion through marketing activities.
• Support and strengthen premium brand positioning across touchpoints.
• Drive Trade Marketing Excellence: Coordinate activations with HQ and brand partners.
• Manage campaign budgets, calendars, cross-charges and timelines.
• Ensure successful in-store activations and promotions.
• Enhance the Customer Experience: Collaborate with VM for engaging in-store communications.
• Ensure consistency of brand messaging and customer experience across channels.
• Develop sales enablement materials, POS assets and marketing tools.
• Deliver Omnichannel Performance: Partner with Digital, CRM and E-commerce teams.
• Coordinate geo-targeted and store-specific marketing initiatives.
• Track campaign performance and provide actionable insights.
• Manage Stakeholders & Projects: Coordinate HQ approvals and governance.
• Lead cross-functional projects across Marketing, CRM, Digital, Media, VM, Product, Sales, Operations and Creative teams.
• Ensure projects are delivered on time and within budget.

Skills

German language

English language

Project management

Stakeholder management

Cross-functional collaboration

Analytics

Customer-centric mindset

Education

Bachelor's degree in Marketing/Business or related field

Job description

EssilorLuxottica / VisilabGroup is seeking a Marketing Project Coordinator in Switzerland to plan, coordinate and deliver integrated 360° marketing campaigns that elevate brand visibility and drive commercial performance across channels.

You will work closely with local teams, HQ stakeholders and international brand partners to lead seasonal activations, product launches and trade marketing initiatives, ensuring flawless execution and measurable results.