Marketing Project Coordinator

VisilabGroup; Zürich; Sur place; CHF 70 000 - 100 000; Plein temps

Résumé du poste

EssilorLuxottica / VisilabGroup is seeking a Marketing Project Coordinator in Switzerland to plan, coordinate and deliver integrated 360° marketing campaigns that elevate brand visibility and drive commercial performance across channels.

You will work closely with local teams, HQ stakeholders and international brand partners to lead seasonal activations, product launches and trade marketing initiatives, ensuring flawless execution and measurable results.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 2–5 years of experience in Marketing, ideally within Retail, FMCG, Consumer Goods or Lifestyle industries.
• Strong project management skills with the ability to manage multiple priorities.
• Excellent stakeholder management and communication skills.
• Analytical and data-driven mindset with the ability to translate insights into action.
• Proactive, hands-on and solution-oriented approach.
• Customer-centric mindset and passion for delivering exceptional experiences.
• Fluency in German and English; French would be an asset.

Responsabilités

• Lead Marketing Campaigns: Develop and manage the annual promotional marketing calendar.
• Drive 360° campaigns, seasonal activations, product launches and local marketing initiatives.
• Drive customer acquisition, retail traffic and conversion through marketing activities.
• Support and strengthen premium brand positioning across touchpoints.
• Drive Trade Marketing Excellence: Coordinate activations with HQ and brand partners.
• Manage campaign budgets, calendars, cross-charges and timelines.
• Ensure successful in-store activations and promotions.
• Enhance the Customer Experience: Collaborate with VM for engaging in-store communications.
• Ensure consistency of brand messaging and customer experience across channels.
• Develop sales enablement materials, POS assets and marketing tools.
• Deliver Omnichannel Performance: Partner with Digital, CRM and E-commerce teams.
• Coordinate geo-targeted and store-specific marketing initiatives.
• Track campaign performance and provide actionable insights.
• Manage Stakeholders & Projects: Coordinate HQ approvals and governance.
• Lead cross-functional projects across Marketing, CRM, Digital, Media, VM, Product, Sales, Operations and Creative teams.
• Ensure projects are delivered on time and within budget.

Connaissances

German language

English language

Project management

Stakeholder management

Cross-functional collaboration

Analytics

Customer-centric mindset

Formation

Bachelor's degree in Marketing/Business or related field

Description du poste

About EssilorLuxottica & VisilabGroup

EssilorLuxottica is the global leader in the design, manufacture, and distribution of fashion, luxury, and sports eyewear.

With iconic brands like Ray-Ban, Oakley, Oliver Peoples, and exclusive licenses for fashion houses such as Prada, Chanel, Burberry and others, we blend innovation, craftsmanship, and style into every frame.

With over 190,000 employees in 150 countries, EssilorLuxottica is driving the transformation of

the eyewear industry, from traditional vision care to smart eyewear technology such as the Ray-Ban Meta Smart Glasses.

Since 2021, VisilabGroup has been part of EssilorLuxottica, driving retail excellence in Switzerland. The group unites the leading Swiss optical retail brands Visilab, Kochoptik, McOptic and Linsenmax, operating across 170 stores and building a strong heritage since 1988.

We are offering you the opportunity to join our Marketing department as:

Marketing Project Coordinator

In this role, you will play a key role in planning, coordinating and delivering integrated 360° marketing campaigns that enhance brand visibility, attract new customers and support commercial performance across multiple channels.

Working closely with local teams, HQ stakeholders and international brand partners, you will lead seasonal activations, product launches, promotional campaigns and trade marketing initiatives, ensuring flawless execution and measurable results.

What You'll Do

Lead Marketing Campaigns

• Develop and manage the annual promotional marketing calendar.
• Plan and execute integrated 360° campaigns, seasonal activations, product launches and local marketing initiatives.
• Drive customer acquisition, retail traffic and conversion through impactful marketing activities.
• Support and strengthen a premium and consistent brand positioning across all touchpoints.

Drive Trade Marketing Excellence

• Coordinate trade marketing activations with HQ and brand partners.
• Manage campaign budgets, calendars, cross-charges and implementation timelines.
• Ensure successful execution of in-store activations and promotional initiatives.

Enhance the Customer Experience

• Collaborate closely with the Visual Merchandising team to create engaging in-store communications.
• Ensure consistency of brand messaging and customer experience across channels.
• Develop sales enablement materials, POS assets and marketing tools supporting commercial objectives.

Deliver Omnichannel Performance

• Partner with Digital, CRM and E-commerce teams on integrated campaigns.
• Coordinate geo-targeted and store-specific marketing initiatives.
• Track campaign performance and provide actionable insights for continuous improvement.

Manage Stakeholders & Projects

• Coordinate monthly and quarterly HQ approvals and governance processes.
• Lead cross-functional projects involving Marketing, CRM, Digital, Media, VM, Product, Sales, Operations and Creative teams.
• Ensure projects are delivered on time, within budget and aligned with business priorities.

What We're Looking For

• Bachelor's degree in Marketing, Business or related field
• 2-5 years of experience in Marketing, ideally within Retail, FMCG, Consumer Goods or Lifestyle industries
• Strong project management skills with the ability to manage multiple priorities simultaneously
• Excellent stakeholder management and communication skills
• Analytical and data-driven mindset with the ability to translate insights into action
• Proactive, hands-on and solution-oriented approach
• Customer-centric mindset and passion for delivering exceptional experiences
• Fluency in German and English, French would be an asset

Why Join Us?

• Be part of a dynamic, international and customer-focused organization
• Work closely with leading brands and cross-functional teams
• Drive meaningful projects with visible business impact
• Enjoy a collaborative environment where ideas and initiative are valued

This is a permanent position and we are flexible in hiring either inZurich, Olten or in Geneva.